Fashion, beauty and lifestyle platform Myntra is set to launch the 22nd edition of its iconic End of Reason Sale (EORS) from May 31 to June 12, 2025. This much-anticipated fashion extravaganza will offer over 4 million styles from more than 10,000 domestic and international brands, promising shoppers across the country unmatched selection, savings, and style, the company said in a release on Wednesday.
This edition will see the debut of over 300,000 new styles and exciting product drops across fashion, beauty, accessories, and home categories, catering to customers from Tier 1 cities to emerging urban centers.
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“Each edition of EORS is a testament to Myntra’s vision of redefining the way India shops. It’s more than just an event—it’s a cultural moment,” said Bharath Kumar, Head of Revenue and Growth at Myntra. “This edition will expand access to millions of styles while deepening engagement with customers and empowering emerging brands across India.”
Highlights of EORS 22:
- Massive Style Inventory: 4M+ styles across men’s casual wear, women’s ethnic and western wear, beauty, accessories, travel, sports footwear, kids’ wear, and more.
- Star Brands & New Launches:
- First-time launches: GAP, OTT by Tarun Tahiliani, Royal Oak
- Beauty: Emporio Armani, Elie Saab, K-18, and Alia Bhatt x L’Oréal Casting Crème Gloss
- Sneakers: adidas Originals Superstar 2, adidas Spaziel, Puma Palermo, Lotto Leggenda
- D2C under MRS Home Edit: Phool, Modish Couture, Sleep Spa
- Wearables: Realme (Air 7 Pro, Wireless 5), Boult, Noise, Belkin, Daniel Klein
- Gen Z-Centric FWD Section: Over 200K trend-first styles from brands like Freakins, SZN, Lulu & Sky, Glitchez, Outzider, Bonkers Corner, KPOP, and more.
Myntra’s rapid delivery service, M-Now, will enable shoppers in Bengaluru to receive their orders in as little as 30 minutes. Top brands available on M-Now include Vero Moda, MANGO, Tommy Hilfiger, MAC, YSL, Forest Essentials, and Crocs, among others.
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Special Offers & Bank Discounts
Customers can avail additional savings with leading bank partners:
- Flipkart Axis & Axis Bank Credit Cards & EMIs: 10% instant discount
- ICICI Bank Credit, Debit Cards & Net Banking: 10% instant discount
- Kotak Mahindra Bank Credit Cards & EMIs: 10% instant discount
- Paytm UPI: Assured ₹20 cashback per transaction
