Bingo!’s #SabkaJawaabTedheMedhe Campaign Proves That Viral Creators Are the New Ad Stars
Viral video, music, and dance. Yes, that's becoming the new blueprint for ad campaigns in India. This time, Bingo! Tedhe Medhe just showed everyone...
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Blip Shuts Down Just 9 Months After Launch: Ansh Agarwal’s 30-Minute Fashion Dream Ends in Bengaluru
Blip, a bold attempt to bring the speed of instant grocery delivery to the world of fashion, has officially shut down just nine months after its launch. The news came straight from co-founder Ansh Agarwal, who...
Sydney Sweeney Launches Billion-Dollar Lingerie Brand Backed by Jeff Bezos and Michael Dell’s Coatue Management
Hollywood star Sydney Sweeney, known for her breakout role in HBO’s Euphoria, is making a bold leap into the fashion world. The actress is launching her own lingerie label, supported by a major financial boost from...
Kraft Heinz Breakup on the Table: Iconic Food Giant Plans to Split, Grocery Arm May Fetch $20 Billion
Kraft Heinz, one of the world’s largest packaged food companies, is reportedly considering a significant restructuring that could see the company split itself into separate entities. According to a Wall Street Journal report cited by Yahoo...
Retail & E-commerce
FMCG
Industry
After making its mark online, luggage brand Nasher Miles is going big on brick-and-mortar. The company just opened its newest—and most prominent—store at Phoenix Palladium in Mumbai, marking a significant move toward building a stronger offline...
India’s Blue Tokai Expands to Middle East With Ambrosia Gulf Deal—First UAE Café to Open by End-2025
India’s popular artisanal coffee brand Blue Tokai is officially going global—again. After making waves in Tokyo, the homegrown roaster is now setting its sights on the Gulf, kicking things off with a master franchise agreement with...
Badshah Brings Fire to India’s Pizza Scene: Launches ‘Badboy Pizza’ with Ghost Kitchens, Sets ₹150 Cr Target
Rapper, hitmaker, and now pizza-preneur — Badshah is jumping into India’s food business with a bang. The music icon is launching his own QSR brand, Badboy Pizza, a desi-meets-premium pizza joint that promises big flavour with...
Luxury
Luxury Jeweller Angara Makes Indian Debut, Eyes $1 Billion Milestone with Digital-First Play
Angara, the fine jewellery label known for its handcrafted gemstone pieces and strong online presence in the US and beyond, has officially set foot in India. The brand is kicking things off with a digital-first strategy,...
Founded in 2022 by sisters Aditi and Sanya Khandelwal, Kicky & Perky has rapidly carved a niche for itself in the silver jewellery market. Despite being a fully bootstrapped venture, the brand has grown at an...
Wedding Season, Investment Demand to Drive 17% Growth in India’s Jewellery Industry
India’s organised jewellery sector is poised for a 17% revenue growth in 2025-26, driven by strong demand during the wedding season and increasing interest in gold as an investment, according to a report by India Ratings...
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Bingo!’s #SabkaJawaabTedheMedhe Campaign Proves That Viral Creators Are the New Ad Stars
Viral video, music, and dance. Yes, that's becoming the new blueprint for ad campaigns in India. This time, Bingo! Tedhe Medhe just showed everyone...
India–UK Free Trade Deal Opens Doors for Handloom & High Fashion
The India–UK Free Trade Agreement, signed in May 2025, has shaken up the fashion industry on both sides—duty-free access now spans 99% of Indian...
Meta and SEBI Join Forces to End the Reign of Furus, Giving India’s Financial Ad Space a Much-Needed Trust Overhaul
Meta’s Move to Regulate Finfluencer Ads in India Could Reshape How Financial Brands and Influencers Advertise OnlineIn a bold step to protect investors and...
This Text Is Not Blurry. Your Lens Is’: ZEISS’s AR-Driven Print Campaign Sets a New Benchmark for Smart, Sensory Marketing ZEISS Bridges Print and...
What if a printing glitch wasn't a mistake, but a cleverly planned, next-gen eye tech reveal? ZEISS, the global leader in optics and optoelectronics,...
Swiggy Targets Gen Z and Budget Eaters with Bold ₹99 Store Rollout, Promises Daily Meal Value in 175+ Indian Cities Swiggy Fires Back at...
The heat in India’s food delivery competition just turned up a notch. Rapido, recently stepping into the food delivery scene, is hinting at a...
No More Trending: Elon Musk Bans Hashtags in X Ads, Signaling Shift Toward Cleaner Creatives and Smarter Content Targeting
To rank higher on search engines, creators tend to flood their content with unnecessary keywords. It works for a while, but it also ruins...
Myntra Blends Content and Commerce with Glamstream– A Shoppable Streaming Platform Set to Redefine Fashion Engagement
Myntra is turning up the heat in the content-commerce field. The fashion e-commerce giant has just dropped Glamstream, its new shoppable content hub. A...
Organic India’s Latest Ad with Sachin Champions Verified Sourcing and the Ethics of ‘Real Organic
One month back, legendary cricketer Sachin Tendulkar was declared the face of Organic India. It is a strategic initiative that is supposed to build...
One Logo, Big Trouble: How Shubman Gill’s Nike Tights Could Undermine BCCI’s Multi-Crore Adidas Pact
Shubman Gill is once again at the centre of attention—but not just for his on-field fireworks. The young Indian captain pulled off a masterclass...
BDCDA Flags Rising Ad Violations in India’s Online Pharmacy Sector, Urges CCI Crackdown on Unregulated Drug Promotions
Online shopping is convenient, and no one can deny that; however, in the realm of medicine, that convenience has a high price. The anti-competitive...
Tic Tac & Yashraj Mukhate Drop the Beat: “Refresh Your Vibe” Campaign Goes Live
Tic Tac, the iconic mint brand under the confectionery giant Ferrero Group, has launched a new digital campaign called Refresh Your Vibe. And guess...
Plush Teams Up with Swiggy Instamart to End Period Panic with a Fast, Funny, and Fresh Ad That’s Winning Eyeballs and Hearts
Every woman had experienced an unexpected period, cramps, or leakage with no backup in sight. It’s stressful, inconvenient, and way too familiar. Now, Plush...