Conor McGregor Enters Energy Drinks with MAC: A Nootropic, Ketone-Fueled Bet on Performance
Conor McGregor has officially stepped into the high-stakes energy drink market with the launch of MAC Energy, unveiling the product at The Beverage Forum...
Trending News
Foodtech
Startups
GlobalBees Brands has increased its ownership in Candes Technology to 92 percent following the acquisition of an additional 30 percent stake, reinforcing its strategic push into the consumer electronics segment. The transaction, executed as a cash...
DailyObjects Eyes ₹1,000 Cr Milestone with Aggressive Retail Expansion and D2C Strength
Design-led tech accessories brand DailyObjects is charting an ambitious growth trajectory, targeting ₹1,000 crore in revenue over the next three years while planning to expand its offline footprint to 150 stores within four years. Founder and...
Trent Sharpens Focus on Small-Town India as Store Expansion Accelerates
Trent, the Tata Group’s fashion retail arm, is doubling down on smaller cities and towns as it looks to drive the next phase of growth, a senior executive said on Monday.The company, which operates youth-focused fashion...
Retail & E-commerce
FMCG
Industry
Chinese Wok, the flagship Desi Chinese QSR brand from Lenexis Foodworks, has launched its first outlet in Agra at Sanjay Place, Civil Lines—one of the city’s busiest commercial districts. The opening marks the brand’s 75th store...
Opera Everyday Elevates Jaipur’s Dining Scene with Authentic Italian Craft
Jaipur’s premium casual dining segment continues to evolve, and Opera Everyday has carved a distinct niche with its unwavering focus on authentic Italian cuisine. Positioned as an urban-casual concept rooted in craftsmanship rather than fusion, the...
Suryakumar Yadav Backs D2C Fragrance Startup EM5, Comes on Board as Investor and Partner
New Delhi: Direct to consumer fragrance brand EM5 has brought Indian cricketer Suryakumar Yadav on board as an investor and strategic partner, marking a notable endorsement for the young homegrown label. Founded in 2022, EM5 operates...
Luxury
Prada Returns to Indian Inspiration This Time with Chai, Cardamom and a Luxury Price That Has Everyone Talking
Prada is once again borrowing from India, and this time the inspiration comes straight out of a teacup. After last year’s controversy around Kolhapuri chappals, the Italian luxury house has unveiled Infusion de Santal Chai Eau...
De Beers is ramping up its Forevermark retail expansion in India, anticipating sustained growth in the country’s natural diamond market. Shweta Harit, Global SVP of De Beers Group and CEO of Forevermark, said India’s diamond segment...
Kimirica Launches Luxury Home Fragrance Line to Elevate Indian Lifestyle Segment
Kimirica, India’s premium self-care brand, is making a foray into luxury home fragrances, signaling a strategic expansion beyond personal care. The Bengaluru-based brand unveiled a new collection featuring hand-poured soy candles, room sprays, and curated hand...
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Latest news
Conor McGregor Enters Energy Drinks with MAC: A Nootropic, Ketone-Fueled Bet on Performance
Conor McGregor has officially stepped into the high-stakes energy drink market with the launch of MAC Energy, unveiling the product at The Beverage Forum...
House of Party Lands Target Endcaps: Turning DIY Hosting into a Mass-Market Ritual
House of Party has officially made its national retail debut, launching across endcaps at Target stores in April 2026. The move marks a major...
Starbucks, Pure Leaf & FIJI: The New Playbook for “Everyday Premium” Beverages
The global beverage giants are rewriting the rules of consumer engagement in 2026—shifting from occasional indulgence to “everyday premium” rituals. Across campaigns from Starbucks,...
Adapt SuperWater Drops CBD, Rebrands as Clean-Label Athlete Hydration Play
Adapt SuperWater has executed a full-scale strategic pivot, moving away from CBD-infused beverages to reposition itself as a clean-label, performance-focused hydration brand. Founded by...
The Wine Group Acquires St. Agrestis to Take “Phony Negroni” Nationwide
The Wine Group (TWG) has acquired Brooklyn-based St. Agrestis, the cult-favorite brand behind the viral “Phony Negroni,” marking its first major move beyond traditional...
Meesho to Contest ₹14.29 Cr GST Demand as Reseller Model Faces Legal Test
Meesho is preparing to challenge a ₹14.29 crore GST demand after a Mumbai appellate authority upheld tax claims tied to its social commerce model....
Golden Child Raises $37M to Redefine “Human-Grade” Pet Food
Golden Child has officially emerged from stealth with a massive $37 million in combined Seed and Series A funding, signaling a bold new play...
Nomio Raises $4M to Scale Broccoli-Derived Performance Shots
Nomio has secured $4 million in fresh funding, led by Collaborative Fund, as it scales from a niche performance product used by elite athletes...
Triptii Dimri Becomes Victoria’s Secret’s First Indian Ambassador, Marking a New Chapter for Global Fashion Representation
India’s branding and retail landscape in April 2026 is undergoing a clear transformation, with culture, content, and commerce converging at an unprecedented pace. A...
Alpino Health Foods Crosses ₹100 Cr, Targets ₹500 Cr as India’s Protein Snacking Boom Accelerates
Alpino Health Foods has officially crossed the ₹100 crore revenue milestone in FY26, marking a breakout moment for one of India’s fastest-scaling D2C nutrition...
Açaí Theory Raises ₹4 Cr to Build India’s “Healthy Indulgence” QSR
Açaí Theory has secured ₹4 crore in pre-seed funding, led by All In Capital and TDV Partners, signaling rising investor conviction in India’s “healthy...
Clarity Labs Raises ₹4 Cr to Simplify Skincare with “Outcome-Driven” Approach
Clarity Labs has secured ₹4 crore in seed funding, led by Artha Venture Fund, at a ₹20 crore pre-money valuation, marking an early but...