D2C
Nestlé is doubling down on marketing investments, placing a stronger emphasis on digital channels, the company revealed during its 2024 earnings call on Thursday. The maker of Maggi, Nescafé, and KitKat increased its advertising and marketing...
Amazon Pharmacy is now delivering medicines to every serviceable pin code across India, reaching even the most far-flung locations like Port Blair, Havelock (Andaman & Nicobar Islands), Leh (Ladakh), Kanyakumari, and Roing (Arunachal Pradesh).Through its online...
Breaking News
Gurugram’s Wildest Breakup Story: 100 COD Pizzas, an Angry Ex, and a Delivery Nightmare
In a peculiar turn of events this Valentine’s Day, 24-year-old Ayushi Rawat from Gurugram orchestrated an unconventional act of revenge against her ex-boyfriend, Yash...
“Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
Anupam Mittal, Founder & CEO of People Group, took to LinkedIn to share a message that was deeply personal and far from his usual...
Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
Archian Foods, the maker of Lahori Zeera, Lahori Nimboo, and Lahori Shikanji, is in the final stages of securing ₹400-450 crore in fresh funding...
₹315.84 Crore Profit! Godfrey Phillips India Delivers Blockbuster Q3 FY25 Results
Godfrey Phillips India, one of the country’s leading cigarette manufacturers, announced its third-quarter financial results for FY25 on Thursday, reporting a massive 48.7% jump...
Gucci’s Top Boss in India & South Asia, Nader Wassel, Resigns—What’s Next for the Luxury Giant?
Nader Wassel, a key figure in Gucci’s leadership, has stepped down from his role as General Manager for India and Managing Director for South...
Highlander & Tokyo Talkies Hit 25 Stores—Brand Studio Lifestyle’s Offline Expansion is Just Getting Started
Bengaluru-based Brand Studio Lifestyle is making big strides in offline retail with its popular D2C fashion brands, Highlander and Tokyo Talkies. The company has...
Amit Doshi Unveils Britannia & Warner Bros.’ First-Ever Harry Potter F&B Collab in India—Here’s What Makes It Magical
Amit Doshi, CMO at Britannia Industries, took to LinkedIn to share an exciting announcement—the launch of India’s first-ever Harry Potter-themed F&B collaboration between Britannia...
Trump and RFK Jr. Team Up to Fight America’s Health Crisis—New Commission Targets Childhood Disease Epidemic
On February 13, President Trump signed an executive order creating the Make America Healthy Again Commission, a new initiative aimed at tackling the country’s...
Coca-Cola’s Maaza Joins the Billion-Dollar Club: CEO James Quincey Celebrates the 30th Brand Milestone with $47.1 Billion in Global Revenue
Coca-Cola’s mango-based drink, Maaza, has officially joined the ranks of billion-dollar brands in 2024, Chairman and CEO James Quincey announced on Tuesday. This makes...
How Ishita Gupta Turned a Coldplay Concert into a ₹25K Marketing Win—For Free!
On LinkedIn, Ishita Gupta, co-founder of Eat Atlas, shared a fascinating story about how an unplanned marketing stunt at a Coldplay concert led to...
Quest Retail Announces Leadership Reshuffle: Shriti Malhotra Named Executive Chairperson, Rahul Shanker Appointed Group CEO
In a major leadership shake-up, beauty retail powerhouse Quest Retail has elevated Shriti Malhotra to Executive Chairperson and appointed Rahul Shanker as the new...
Gillette India Reports 21% Profit Growth in Q2, Declares ₹65 Interim Dividend
Gillette India Ltd posted a 21.18% jump in net profit for the October-December 2024 quarter, reaching ₹125.97 crore, compared to ₹103.95 crore in the...