Homegrown beauty label Simply Nam, founded by celebrity makeup artist Namrata Soni, has secured a major investment from the Bhaane Group, marking a significant turning point in the brand’s expansion story.
The fresh round of funding will power Simply Nam’s next chapter—one that includes launching new product lines, strengthening its omnichannel presence, and doubling its Monthly Recurring Revenue (MRR), which currently stands at ₹2 crore. The brand has seen remarkable growth in the past year, doubling its customer base and retaining 40% of shoppers as repeat buyers.
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“This partnership isn’t just about money—it’s about finding people who believe in the same things we do,” said Hanna Strömgren Khan, Co-Founder of Simply Nam. “The Bhaane team shares our passion for purpose-led beauty. With their support, we’re ready to scale smarter, faster, and more meaningfully.”
What’s Next for Simply Nam?
Backed by this capital infusion, Simply Nam plans to:
- Introduce a wave of new and original product lines
- Expand its beauty education content, helping customers make informed choices
- Strengthen its reach across both offline and online retail networks
- Deepen its focus on Made-in-India formulations and high-performance clean beauty
Currently, Simply Nam products are sold across key digital and quick-commerce platforms like Nykaa, Amazon, Myntra, Tira Beauty, Zepto, and Blinkit. The brand is actively building a strong omnichannel presence to reach more customers across the country.
Founded in 2020 by Namrata Soni, with Swedish-Indian entrepreneur Hanna Strömgren Khan (also Co-Founder of the Bozzil Group), Simply Nam is known for designing products that are developed from scratch in India—crafted with the specific skin tones, climate, and lifestyle of Indian women in mind.
Backed by Familiar Faces
The Bhaane Group is co-founded by Anand S Ahuja, who expressed his confidence in the brand’s future:
“At Bhaane, we believe in backing founders who are building with intention and authenticity. Simply Nam is defining what clean, inclusive beauty should look like in India, and we’re proud to be part of their journey.”
Namrata Soni added:
“Having worked closely with Sonam Kapoor for over 17 years, it feels full circle to now build a beauty brand with her and Anand—not just as creative collaborators, but as people who genuinely believe in our mission.”
Industry Recognition and Momentum
Simply Nam has already turned heads in the beauty world, earning titles at the ELLE Beauty Awards 2023 and Grazia Indie Beauty Superstars 2024, along with a nomination for the Vogue Beauty & Wellness Awards 2025.
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Built by Indian women, for Indian women, Simply Nam is on a mission to raise the bar for clean beauty without compromising on performance or price—while staying proudly local, ingredient-conscious, and customer-obsessed.
