Myntra
Myntra’s home segment is turning into one of its fastest-growing categories, with demand skyrocketing by 60% year-on-year (YoY). In response to the increasing interest, the fashion e-commerce giant has introduced ‘Dream Room Inspirations’, a generative AI-powered...
Myntra is shaking up the fashion scene in Bengaluru with a new campaign that puts its M-Now delivery riders in the spotlight. The fast-paced ad campaign shows these riders cruising through the city, showcasing the latest fashion...
Breaking News
Myntra’s FWD and Youthbeat Unveil Campaign with Bhuvan Bam
Youthbeat, the youth-focused marketing division of SW Network, has teamed up with Myntra’s Gen Z clothing label, FWD, for a fresh and dynamic campaign...
Hollister Arrives in India: Myntra to Bring Popular Brand to Local Shoppers
Popular American apparel brand Hollister is entering the Indian market via a partnership with Myntra Jabong, the business-to-business (B2B) wholesale arm of Myntra. Hollister Collabs...
Abercrombie & Fitch join forces with Myntra Jabong to tap Indian market
American retail company Abercrombie & Fitch Co has announced a multi-year partnership with Myntra Jabong to expand its global reach in India. Myntra Jabong to...
Reid & Taylor launches e-commerce site, targets additional sales on Myntra
Reid & Taylor Apparel, a men's ready-to-wear fashion brand, has launched its e-commerce website, reidandtaylor.in. The website allows customers to shop for a variety...
Myntra rolls out 30-Minute to 2-Hour Delivery amid quick commerce competition
Myntra, the fashion e-commerce platform, has launched a new 30-minute to 2-hour delivery feature called "M-Now" in select areas of Bengaluru. This move is part...
Myntra sees 1.5 Mn new customers, 390 Mn visits during festive sale
Fashion and lifestyle e-commerce platform Myntra recorded 390 million customers during its festive season sale, onboarding over 1.5 million new users,͏͏ with͏͏ more͏͏ than͏͏...
Myntra reports massive shopper surge during Big Fashion Festival sale
Myntra's Big Fashion Festival launched with strong momentum,͏͏ attracting͏͏ 120͏͏ million͏͏ visitors͏͏ during͏͏ Early͏͏ Access͏͏ and͏͏ the͏͏ first͏͏ day,͏͏ according͏͏ to͏͏ the͏͏ e-commerce platform.Surge͏͏...
Nine West expands its reach in India through Myntra collaboration
As India's retail landscape expands, Nine West, a footwear brand under Bata, is boosting its presence by launching on Myntra. The͏͏ brand͏͏ focuses͏͏ on͏͏...
Myntra expects 1.6-fold increase in traffic during upcoming Big Fashion Festival
Fashion and lifestyle e-commerce platform Myntra anticipates͏͏ a͏͏ 1.6-fold͏͏ increase͏͏ in͏͏ traffic͏͏ during͏͏ its͏͏ festive͏͏ sale,͏͏ the͏͏ Big Fashion Festival (BFF),͏͏ compared͏͏ to͏͏ regular͏͏...
Myntra’s GenZ customer base doubles to 16 Mn in 2024
Lifestyle e-commerce platform Myntra has doubled its GenZ customer base to 16 million in 2024, up from over 8 million in mid-2023. This growth...
Menswear brand Blackberrys partners with Myntra to expand reach across India
Blackberrys, a prominent menswear brand, has joined forces with the e-commerce platform Myntra in a strategic partnership.Thr͏ough ͏th͏is collabora͏ti͏on, Bl͏a͏c͏kberry͏s seek͏s ͏͏t͏o e͏xtend i͏ts...
Flipkart’s fintech app super.money moves out of beta, launches new RuPay credit card
Ecommerce giant Flipkart announced that its fintech app, super.money, has completed the beta phase following its success. The company also unveiled the app’s first...