Myntra

Myntra has named Pramod Adiddam as its new Chief Technology Officer, bringing in a seasoned global technology leader to steer the platform’s engineering and digital architecture as the business scales its fashion, beauty and lifestyle marketplace...
Myntra has unveiled a zero-commission selling model aimed at accelerating the growth of emerging Indian fashion, beauty and lifestyle brands, as competition intensifies among ecommerce platforms to onboard promising direct-to-consumer labels early in their journey. The new...

Myntra Goes Wholesale—Launches B2B Channel to Power India’s Fashion Retailers and Boutiques

Bengaluru: Fashion and lifestyle e-commerce giant Myntra has announced the launch of its new business-to-business (B2B) feature, allowing registered enterprises to directly purchase fashion,...

Enforcement Directorate Slaps Myntra with FEMA Violation Notice Over $191 Million Retail Scheme via Vector E-Commerce

India’s Enforcement Directorate (ED) has taken formal action against Myntra, accusing the Walmart-backed fashion e-commerce platform of flouting foreign investment norms by rerouting over...

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