Saturday, February 15, 2025

Marketing & Branding

Nestlé is doubling down on marketing investments, placing a stronger emphasis on digital channels, the company revealed during its 2024 earnings call on Thursday. The maker of Maggi, Nescafé, and KitKat increased its advertising and marketing...
Amazon Pharmacy is now delivering medicines to every serviceable pin code across India, reaching even the most far-flung locations like Port Blair, Havelock (Andaman & Nicobar Islands), Leh (Ladakh), Kanyakumari, and Roing (Arunachal Pradesh).Through its online...

Blue Tribe Foods features Anushka-Virat in launch video of plant-based chicken nuggets

Blue Tribe Foods has introduced a new range of plant-based chicken nuggets, redefining sustainable snacking. The brand has launched a campaign featuring Anushka Sharma...

Sleep-deprived CEO: Wakefit’s #Gaddagiri campaign targets Zomato’s Deepinder Goyal

India's leading D2C sleep and home solutions brand, has launched a new campaign, #Gaddagiri, to highlight the impact of sleep deprivation on decision-making and...

IndiaMART strengthens ties with Mobisy Tech, focuses on SaaS market

IndiaMART, a leading B2B marketplace, has announced that it will acquire an additional stake in Bengaluru-based Mobisy Technologies, which operates SaaS startup Bizom.IndiaMART to...

KFC introduces ‘Lickable Wrapping Paper’, sets new standard for food brands!

KFC is strategically enhancing its festive offerings with the introduction of Lickable Wrapping Paper, blending innovation with their iconic flavor to captivate consumers. This unique...

What does the latest move by KitKat says about its audience?

Can you guess the chocolate giant that has become the official chocolate bar of Formula 1? It'severyone’s favorite break-time chocolate - Kitkat!Formula 1 (F1)...

KFC launches new campaign ‘Taste the Epic’ targeting the GenZs

KFC has unveiled its latest campaign, 'Taste the Epic' targeted at the Gen Zs’, portraying howthe search for greatness or epicness and fun in...

NoBroker unveils latest campaign bringing out the Hero in every home buyer

Proptech company, NoBroker has unveiled its new campaign ‘The Heroes at Home’. The ad filmportrays how NoBroker is the one-stop destination for homebuyers. It...

Bingo forges partnership with All India Pickleball Association

ITC Foods snacking brand Bingo has entered into a collaboration with All India PickleballAssociation for a tenure of five years. This partnership has the...

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