Tag: D2C
Browse our exclusive articles!
The Social Commerce Tsunami: How Instagram, TikTok, and Live Streams Are Making Bharat Checkout-Crazy
When Instagram and TikTok go far beyond just scroll-and-chill apps and introduce a checkout button—change is coming (welcome to India’s social commerce explosion).
The shoppers...
Beauty on a Budget: How E-Commerce Is Fueling the Rise of ₹99 Serums and No-Makeup Skincare
A subtle skincare shift is taking place before your very eyes-and no, it's not luxury brands or celebrity-laden launches, but the emergence of ₹99...
E-Commerce Goes Electric: How EV Delivery Fleets Are Quietly Redefining the Last Mile
Your order came 11 minutes ago—but did you realize it was rolling in on silent wheels?
As cities across India get noisier and ordering gets...
“Sunscreen Lagana Abhi Baaki Hai”: Zepto’s Marketing Genius Goes Viral: Dr. Sheth’s Sunscreen Ad on Coconuts Garners Rave Reviews
In a bold and quirky marketing move, Zepto has once again proven that creativity knows no bounds. This time, the 10-minute delivery giant turned...
India’s Blue Tokai Expands to Middle East With Ambrosia Gulf Deal—First UAE Café to Open by End-2025
India’s popular artisanal coffee brand Blue Tokai is officially going global—again. After making waves in Tokyo, the homegrown roaster is now setting its sights...
