Beverages

Maharashtra FDA Chief Rajesh Narvekar Issues Stern Warning: Licenses to Be Cancelled for Food Safety Violations Under FSSAI Act

Hotels & Restaurants
Maharashtra’s Food and Drug Administration (FDA) has issued a stern warning to food businesses across the state, cautioning them against violations of food safety regulations. In a recent announcement, FDA Commissioner Rajesh Narvekar emphasized that strict...

Starbucks, Pure Leaf & FIJI: The New Playbook for “Everyday Premium” Beverages

Beverages
The global beverage giants are rewriting the rules of consumer engagement in 2026—shifting from occasional indulgence to “everyday premium” rituals. Across campaigns from Starbucks,...

Adapt SuperWater Drops CBD, Rebrands as Clean-Label Athlete Hydration Play

Beverages
Adapt SuperWater has executed a full-scale strategic pivot, moving away from CBD-infused beverages to reposition itself as a clean-label, performance-focused hydration brand. Founded by...

The Wine Group Acquires St. Agrestis to Take “Phony Negroni” Nationwide

Beverages
The Wine Group (TWG) has acquired Brooklyn-based St. Agrestis, the cult-favorite brand behind the viral “Phony Negroni,” marking its first major move beyond traditional...

Nomio Raises $4M to Scale Broccoli-Derived Performance Shots

Beverages
Nomio has secured $4 million in fresh funding, led by Collaborative Fund, as it scales from a niche performance product used by elite athletes...

Juice Runners Raises $2M Seed to Scale Artist-Led Spirits

Beverages
Juice Runners, the ready-to-drink cocktail brand founded by hip-hop duo Run The Jewels (Killer Mike and El-P), has secured $2 million in seed funding,...

Medusa Beer Targets 50% Growth Amid Supply Chain Pressures due to west Asian crisis

Expert Insights
Medusa Beverages is projecting an ambitious 50 percent growth in FY26 despite navigating significant global and domestic disruptions. The company is focusing on scaling...

PepsiCo Enters Wine-Based RTDs with Bubly Wine Refresher Across 34 States

Beverages
PepsiCo is expanding beyond its traditional non-alcoholic portfolio with the launch of Bubly Wine Refresher, a rosé-based canned spritzer now rolling out across 34...

Beverage Distribution Blitz: Koia, Natalie’s, Bloom & Heywell Accelerate Retail Expansion

Beverages
The North American beverage market is witnessing a sharp distribution push as leading functional and clean-label brands secure premium shelf space across major retail...

Lahori Zeera Targets ₹1,300 Cr by FY27, Expands Capacity and Eyes South India Push

Beverages
Chandigarh-based beverage brand Lahori Zeera is accelerating its growth strategy with a sharp focus on manufacturing scale and geographic expansion, aiming to reach ₹1,200–1,300...

Kylie Jenner Expands Sprinter into Wellness with k2o Skin Hydration Line

Beauty
Kylie Jenner is extending her beverage brand Sprinter beyond alcohol with the launch of k2o, a new functional hydration line positioned at the intersection...

The Better For You Co. Acquires Kombucha Town, Expands Gut Health Portfolio

Beverages
The Better For You Company has acquired the assets of Kombucha Town and its extension brand Live Seltzer out of Chapter 11 bankruptcy, marking...

Proda Launches Protein Soda, Blends Functionality with Everyday Consumption

Beverages
Proda has officially entered the functional beverage market with a differentiated proposition: a protein-infused soda designed for everyday lifestyle consumption rather than gym-focused use...
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