Tag: D2C
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Nykaa Didn’t Just Redefine Beauty E-Commerce—It Made Every Lipstick Feel Like a Personal Pep Talk
Prior to Nykaa, the experience of purchasing beauty products online was based on risk. Will this shade actually match me? Is this product real?...
Blinkit Didn’t Build a Grocery App—It Built a Meme Machine That Happens to Deliver in 10 Minutes
In the battle for consumer attention. Blinkit picked speed as its weapon. It subsequently ensured that speed became a personality. Other e-commerce platforms are...
FMCG 2.0: Why Your Next Packet of Chips or Chilli Oil Will Probably Be a D2C Drop
The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.
From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...
Zero Stock, All Hype: How Pre-Orders and Waitlists Are Becoming the Coolest Way to Sell Online
Forget about "Add to Cart." What's the hottest thing in Indian e-commerce? It's a Join Waitlist.
From sneakers to serums to journals to jackets, innovative...
From Jamshedpur to Jaipur: How Local Artisans Are Going Global Through E-Commerce Marketplaces
India's small town artisans are going viral—and e-commerce is the runway.
A new generation of karigars, weavers, and handmade heroes from Jamshedpur, Jaipur, Kutch, among...
