Tag: D2C
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One Logo, Big Trouble: How Shubman Gill’s Nike Tights Could Undermine BCCI’s Multi-Crore Adidas Pact
Shubman Gill is once again at the centre of attention—but not just for his on-field fireworks. The young Indian captain pulled off a masterclass...
BDCDA Flags Rising Ad Violations in India’s Online Pharmacy Sector, Urges CCI Crackdown on Unregulated Drug Promotions
Online shopping is convenient, and no one can deny that; however, in the realm of medicine, that convenience has a high price. The anti-competitive...
Tic Tac & Yashraj Mukhate Drop the Beat: “Refresh Your Vibe” Campaign Goes Live
Tic Tac, the iconic mint brand under the confectionery giant Ferrero Group, has launched a new digital campaign called Refresh Your Vibe. And guess...
Plush Teams Up with Swiggy Instamart to End Period Panic with a Fast, Funny, and Fresh Ad That’s Winning Eyeballs and Hearts
Every woman had experienced an unexpected period, cramps, or leakage with no backup in sight. It’s stressful, inconvenient, and way too familiar. Now, Plush...
Paper Boat Didn’t Just Sell Us Drinks—It Got an Entire Generation to Sip on Their Own Childhood
In an FMCG marketplace always full of colas, carbonated drinks, and vitamin shots, Paper Boat did something fundamentally simple—it sold memories. While competitors resourced...
