French fry fans in India just got something to cheer about. Devyani International Ltd. (DIL), the company behind KFC, Pizza Hut, and Costa Coffee in India, has introduced New York Fries (NYF) to the country—kicking off the brand’s India journey with its first outlet at Chhatrapati Shivaji Maharaj International Airport, Mumbai.
NYF, born in Canada back in 1983, has earned a loyal following globally for its no-nonsense, hand-cut fries and hearty loaded options. Now, Indian travelers and snack lovers passing through Mumbai’s airport can dig into NYF’s signature classics—from crispy fries drenched in savoury toppings to fully loaded hot dogs and meal combos. A vegetarian-friendly menu tailored for local preferences is also on offer.
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“This is an exciting launch for us. Bringing NYF to India is a natural next step for DIL as we continue to expand our global food portfolio. We’re confident Indian consumers will fall in love with what NYF stands for—honest, indulgent comfort food done right,” said Ravi Jaipuria, Non-Executive Chairman, Devyani International Ltd.
The NYF brand, owned by Canada’s Recipe Unlimited Corporation, is no stranger to global markets, with stores already running across Canada, the Middle East, and recently the US. With its Indian debut, the brand is hoping to find a strong footing in a market that’s rapidly warming up to global QSR concepts.
“DIL knows this market inside-out, and their track record with international food brands speaks for itself,” said NYF President Dave Colebrook. “This partnership is the perfect springboard for NYF in India, and we’re thrilled to give Indian customers a taste of what we believe are the best fries on the planet.”
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DIL, India’s largest franchisee of Yum Brands and the exclusive operator of Costa Coffee stores in the country, currently runs more than 2,000 outlets across 280+ cities in India, Nigeria, Nepal, and Thailand. With NYF now added to its roster, the company is set to expand its fast-growing footprint in India’s quick-service food space even further.
