Kouzina Food Tech is set to take over the reins of some of Swiggy’s most popular in-house food brands in a major move that reshapes the digital-first food delivery landscape. The Bengaluru-based food services company has signed a deal with Swiggy to manage and eventually own four brands: The Bowl Company, Homely, Soul Rasa, and Istah.
For now, Kouzina will oversee everything from kitchen operations to innovation and growth. Full ownership will be handed over once a set of agreed-upon conditions is met.
“This deal marks a big leap forward for us,” said Gautam Balijepalli, CEO and Co-founder of Kouzina. “These are strong, loved brands that we believe can go a lot further, and we’re excited to lead their next phase of growth.”
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The Bowl Company, launched by Swiggy back in 2017, has long been a favorite among working professionals looking for affordable, flavorful meals delivered fast. Dishes like their Peri Peri Chicken Bowl and Dal Tadka Rice Bowl have helped the brand earn its stripes in India’s competitive cloud kitchen space. Balijepalli called TBC “a benchmark in the space” and said that Kouzina would relaunch it later this week, starting with Bengaluru.
Meanwhile, Homely, which offers comforting, home-style Indian meals, is already operational in a few parts of the city, and the plan is to bring the other two brands—Soul Rasa and Istah—back into the fold shortly after.
Arpit Mathur, Vice President at Swiggy, said the move is about scaling what was already working. “We built these brands to fill gaps in the food delivery ecosystem. Kouzina’s model is built for scale and sustainability, so handing over the next phase of growth to them makes strategic sense.”
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Founded by alumni from IIT, IIM, and former execs from the likes of Flipkart, Ola, and Amazon, Kouzina has quickly built one of the most aggressive food service footprints in India. The company now operates with over 250 kitchen partners in more than 100 cities, running a host of brands across different cuisines and price points.
With this takeover, Kouzina isn’t just inheriting recipes—it’s inheriting loyal customer bases, proven brand equity, and a real shot at leading the digital dining experience in India.
