Bengaluru-based skincare label Deconstruct has officially stepped into the black. The brand announced on Tuesday that it wrapped up FY25 as a profitable business, clocking Rs 130 crore in revenue—a massive leap from Rs 15.46 crore in FY24.
This sharp revenue jump—almost nine times last year’s figure—comes on the back of smarter marketing spends, tighter operations, and a sharp eye on costs. According to the company, net revenue grew in double digits after adjusting for one-time expenses, while marketing returns improved and Customer Acquisition Costs (CAC) came down significantly.
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“We’ve hit a big milestone this year, but we see this as just the beginning,” said Malini Adapureddy, Founder and CEO of Deconstruct, in a statement to PTI. “The growth we’ve seen reflects the confidence our customers have placed in us. Our goal is to keep building on this momentum with authenticity and purpose.”
Looking ahead, the company has ambitious plans. Deconstruct is targeting an annualised net revenue of Rs 500 crore by FY26. To hit that number, the brand is ramping up R&D, exploring global markets, and expanding offline with kiosk and shop-in-shop formats.
Backing these expansion plans is fresh capital—Rs 65 crore recently raised from L’Oréal’s venture arm BOLD, V3 Ventures, and DSG Consumer Partners. The funding will be used to widen distribution and strengthen the brand’s presence on Quick Commerce platforms like Blinkit, Zepto, Instamart, and Swiggy, where revenue has reportedly been surging at a rate of 200% month-on-month.
The brand also plans to widen its product range. While it has made a name for itself in serums and sunscreens, Deconstruct is eyeing new categories that can bolster its foothold in the skincare space.
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With profitability now in hand, Adapureddy says the focus is on sustainable scaling—both at home and abroad. “Staying profitable isn’t just a financial goal. It gives us the freedom to grow without compromising on what we stand for.”
