Your sandwich is about to get sassier. Ayoh, the unapologetically bold mayo brand, has secured $4.5 million in seed funding, led by Imaginary Ventures—the VC firm known for spotting lifestyle brands with a cult edge.
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Ayoh isn’t here to play it safe. With playful flavors and an aesthetic that pops off grocery shelves and Instagram feeds, the brand is rethinking mayo from the ground up. Born from a new-age food philosophy that prioritizes fun, flavor, and flair, Ayoh is turning the pantry staple into a personality.
Imaginary Ventures backing the brand is no accident—they’re known for betting early on brands like Glossier and SKIMS, and Ayoh seems to have that same loud-but-lovable energy.
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While some may raise a brow at the idea of “disrupting mayo,” Ayoh’s early buzz and this funding round suggest otherwise. With new capital and a clear identity, Ayoh is poised to smear its name across sandwiches (and hearts) everywhere.
