L.A. Libations, a well-known name in beverage innovation, has officially rolled out a new $30 million venture fund titled Taste Tomorrow Ventures—with its debut investment going into none other than Just Ice Tea, the rapidly growing clean-label iced tea brand.
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Co-founded by Seth Goldman (co-founder of Honest Tea) and Spike Mendelsohn, Just Ice Tea has already made waves in the better-for-you drinks category. With a focus on low sugar, organic ingredients, and eco-friendly branding, the brand has caught the attention of consumers hunting for healthier yet flavorful alternatives to sugary drinks.
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L.A. Libations isn’t just writing cheques—they’re building a pipeline for what’s next in functional and health-forward beverages. The $30M fund will focus on early-stage companies in the beverage and snack space that are riding the wave of conscious consumption. With Just Ice Tea leading the charge, it’s a strong signal that clean-label is no longer niche—it’s the future.
For L.A. Libations, this isn’t a one-off move—it’s a full-speed plunge into the next generation of CPG. And with Seth Goldman at the helm, they’re putting their money where the movement is.
