The Better For You Company has acquired the assets of Kombucha Town and its extension brand Live Seltzer out of Chapter 11 bankruptcy, marking a strategic move to strengthen its position in the functional beverage space. The deal, finalized on April 6, 2026, brings together Kombucha Town’s established presence in the Pacific Northwest with BFYC’s science-driven wellness platform, led by industry veteran Rich Funk.
The acquisition follows a challenging period for Kombucha Town, which had filed for bankruptcy in late 2025 after struggling with operational and financial pressures. By stepping in, BFYC aims to stabilize the brand’s core business while preserving its strong regional identity across Washington and Oregon, where it has built loyal consumer traction over the years. The company has also acquired key manufacturing assets, intellectual property, and the Live Seltzer product line, enabling a more integrated and scalable operating structure going forward.
Strategically, the move represents a convergence of two complementary approaches within the wellness beverage category. Kombucha Town brings a heritage rooted in traditional fermentation and probiotic gut health, while BFYC’s flagship brand Boom Chaga focuses on mushroom-based functional drinks centered around immunity and anti-inflammatory benefits. By combining these strengths, the company is positioning itself as a broader gut-health and functional nutrition platform that can cater to multiple consumer needs, from digestive health to overall wellness.
The addition of Live Seltzer further expands this portfolio by introducing a lighter, low-calorie probiotic beverage option that appeals to consumers seeking everyday hydration with functional benefits. Together, the three brands create a diversified offering spanning kombucha, mushroom-based drinks, and probiotic seltzers, allowing BFYC to compete across multiple segments within the rapidly growing functional beverage market.
Looking ahead, BFYC plans to maintain Kombucha Town’s local authenticity while exploring opportunities to modernize its branding and align it more closely with the minimalist, performance-oriented aesthetic of Boom Chaga. This could include a phased rebranding strategy, although the company has indicated that the Kombucha Town name will remain in the near term to retain its existing customer base.
The acquisition also reflects a broader trend in the consumer packaged goods industry, where experienced operators are acquiring distressed but culturally strong brands and integrating them into larger, more disciplined platforms. With Rich Funk’s background at major global companies, the focus is expected to be on improving operational efficiency, strengthening distribution, and building a sustainable growth model.
Overall, the deal positions The Better For You Company to capitalize on rising demand for gut health and functional beverages, while giving Kombucha Town a second life under a more structured and scalable framework.
