Funding

Delhi-based Art-E Mediatech has once again secured the full social media mandate for IndiaMART, reinforcing a long-standing partnership between the two companies. The renewed collaboration highlights IndiaMART’s continued focus on strengthening its digital presence and deepening...
In a smart convergence of travel-tech and food delivery, Swiggy has partnered with ixigo and Confirmtkt to embed food ordering directly into the train ticketing journey—effectively digitizing India’s iconic “dabba” culture for the modern traveler.At the...

Starbucks, Pure Leaf & FIJI: The New Playbook for “Everyday Premium” Beverages

The global beverage giants are rewriting the rules of consumer engagement in 2026—shifting from occasional indulgence to “everyday premium” rituals. Across campaigns from Starbucks,...

Adapt SuperWater Drops CBD, Rebrands as Clean-Label Athlete Hydration Play

Adapt SuperWater has executed a full-scale strategic pivot, moving away from CBD-infused beverages to reposition itself as a clean-label, performance-focused hydration brand. Founded by...

The Wine Group Acquires St. Agrestis to Take “Phony Negroni” Nationwide

The Wine Group (TWG) has acquired Brooklyn-based St. Agrestis, the cult-favorite brand behind the viral “Phony Negroni,” marking its first major move beyond traditional...

Nomio Raises $4M to Scale Broccoli-Derived Performance Shots

Nomio has secured $4 million in fresh funding, led by Collaborative Fund, as it scales from a niche performance product used by elite athletes...

Açaí Theory Raises ₹4 Cr to Build India’s “Healthy Indulgence” QSR

Açaí Theory has secured ₹4 crore in pre-seed funding, led by All In Capital and TDV Partners, signaling rising investor conviction in India’s “healthy...

HUNDY! Gains Momentum with Shark Tank Buzz, Trae Young Backing, and Brand Refresh

HUNDY! is emerging as one of the most talked-about clean-label snack brands of 2026, following a breakout week that combined national television exposure, celebrity...

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