Mumbai-based consumer health company Fullife Healthcare has raised ₹300 crore in funding from Elev8 Venture Partners, marking a significant step in its growth journey as it looks to scale both in India and internationally. The company, which owns well-known nutrition and wellness brands like Fast&Up and Chicnutrix, plans to use the capital to expand into new health-focused categories and strengthen its existing portfolio.
Founded in 2011, Fullife Healthcare has built a diversified product lineup with over 100 SKUs spanning hydration, metabolic health, beauty nutrition, and performance supplements. With this fresh investment, the company is now entering adjacent high-growth segments such as digestive health, sleep support, and protein-based nutrition—categories that are witnessing increasing consumer demand as health awareness rises.
The funding will also be directed toward scaling manufacturing capabilities, enhancing product innovation, and strengthening distribution channels. Fullife aims to further develop its brands into a global fast-moving health and wellness goods (FMHG) platform, combining science-backed formulations with digital-first consumer engagement.
Currently present in over 40 countries, the company is now setting its sights on deeper expansion into key international markets including the UK, GCC region, and the United States. Alongside global growth, it is also looking to reinforce its domestic footprint by improving retail distribution and accelerating its direct-to-consumer channels.
CEO Varun Khanna noted that the partnership with Elev8 Venture Partners will enable the company to build stronger brands and scale more efficiently as it enters its next phase of growth. From the investor’s perspective, the bet reflects confidence in the long-term structural shift toward preventive healthcare and nutrition, as consumers increasingly take a proactive approach to fitness and wellbeing.
Fullife Healthcare already counts prominent investors such as the late Rakesh Jhunjhunwala, Sixth Sense Ventures, and Morgan Stanley Private Equity Asia among its backers. For Elev8 Venture Partners, this marks its first investment in the D2C space from its current fund, signaling a strategic move toward consumer-facing, science-led brands.
As the global wellness industry continues to expand, Fullife’s focus on innovation, category diversification, and international scaling positions it well to capitalize on evolving consumer preferences and emerge as a leading player in the nutrition and health supplements space.
