Early-stage investment firm Second Sight Ventures has closed its inaugural $75 million fund, positioning itself as a specialist backer of consumer brands and platforms that sit at the intersection of culture and commerce.
Founded by Patrick Finnegan, Chris Hollod and Jackson Eisenpresser, the firm is targeting early-stage companies that go beyond trend participation to actively shape consumer behaviour. Its core thesis revolves around what the founders describe as “cultural gravity” — the alignment of product, storytelling and community to create lasting influence and brand equity.
Betting on Cultural Momentum
Rather than spreading capital broadly across generic technology plays, Second Sight Ventures is concentrating on consumer-facing brands with strong identity, community resonance and social relevance. The strategy centres on identifying founders building culturally embedded brands capable of driving loyalty and conversation.
The firm has already assembled a notable portfolio that includes Poppi, the fast-growing prebiotic soda brand; Lemme, the supplement company co-founded by Kourtney Kardashian Barker; and Lucky Energy, a rising clean energy beverage player. Additional investments include Orion, Loyalist, Momentous and Blueprint, reflecting a bias toward performance-driven and lifestyle-focused consumer brands.
Expanding into Emerging Categories
The newly raised capital is already being deployed into high-growth sectors. Second Sight recently participated in a $15 million Series A round for Willie’s Remedy+, a hemp-derived THC beverage brand inspired by country music icon Willie Nelson. The round, led by Left Lane Capital, will support nationwide retail expansion in 2026.
Willie’s Remedy+ has sold more than 400,000 bottles online and is now targeting broader brick-and-mortar distribution, positioning itself as a modern, alcohol-alternative beverage within the rapidly evolving cannabis drinks category.
A Culture-First Investment Lens
For Second Sight Ventures, the investment in Willie’s Remedy+ underscores its broader playbook: backing brands rooted in authentic cultural narratives, entering disruptive categories, and engaging highly loyal consumer communities.
As consumer markets continue to fragment and niche communities gain influence, the firm is betting that cultural resonance will prove as critical as product functionality in building enduring brands. With $75 million in fresh capital, Second Sight Ventures aims to become a preferred partner for founders building the next wave of culture-defining consumer companies.
