Swiggy Instamart is coming up with an innovative Pongal celebration in Chennai with an interactive installation at the Express Avenue Mall. Visitors will get to experience a life-sized Pongal pot from January 14th to January 17th.
The voice-activated installation by Swiggy has been inspired by the milk-overflowing custom constituting Pongal. Moreover once one shouts “Pongalo Pongal!”, the installation comes alive and dispenses a surprise gift.
The participants get to feel the frenzy and excitement surrounding Pongal with one pot dispensing a gift per shout. Each time a visitor shouts “Pongalo Pongal”, the festive sound will be picked up by the audio detector on the pot, further triggering the dispensing system and giving out a gift on the spot. This brings alive the freshness and happiness that arrives with Pongal, giving people a boost to indulge in the festivities.
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This new initiative by Swiggy Instamart has led to unique conversations on social media with visitors sharing how they feel and sharing their appreciation for Swiggy for establishing creative connections with cultural traditions ingeniously.
Pongal is a harvest festival that Tamils have celebrated for more than a thousand years now and is associated with the start of the Tamil month of Thai and the harvest of rice as well as other crops. The overflowing of milk and rice on Pongal is a symbol of prosperity, abundance, and good luck.
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Swiggy Instamart brings alive the festival of Pongal with a voice-activated life-sized pot.
Swiggy Instamart is coming up with an innovative Pongal celebration in Chennai with an interactive installation at the Express Avenue Mall. Visitors will get to experience a life-sized Pongal pot from January 14th to January 17th, blending tradition with technology.
The voice-activated installation by Swiggy has been inspired by the milk-overflowing custom that is a sign of prosperity. The most fun part is once one shouts “Pongalo Pongal!”, the installation comes alive and dispenses a surprise gift.
The participants get to feel the frenzy and excitement surrounding Pongal with one pot dispensing a gift per shout. Each time a visitor shouts “Pongal Pongal”, the festive sound will be picked up by the audio detector on the pot, further triggering the dispensing system and giving out a gift on the spot. This brings alive the freshness and happiness that arrives with Pongal, giving people a boost to indulge in the festivities.
The clay pot is considered to be an important element of the Pongal festivities and has been recreated for the creation of moments of joy and thrill for attendees of all age groups. It is the ideal place for engaging in the Pongal spirit for families and friends, all alike, given the installation is a blend of technology, festivity, and surprise.
This new initiative by Swiggy Instamart has led to unique conversations on social media with visitors sharing how they feel and appreciating Swiggy for establishing creative connections with cultural traditions ingeniously.
Pongal is a harvest festival that Tamils have celebrated for more than a thousand years now and is associated with the start of the Tamil month of Thai and the harvest of rice as well as other crops. The overflowing of milk and rice on Pongal is a symbol of prosperity, abundance, and good luck.
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