A&M
Livguard is making a powerful statement this IPL season with the launch of two sharply crafted television commercials featuring Akshay Kumar, aimed at spotlighting its latest offerings in solar energy and inverter-battery tech.The campaign rides the...
With the IPL season heating up and advertisers scrambling to ride the wave, Royal Challengers Bengaluru (RCB) has taken a legal swing at Uber, dragging the ride-hailing giant to the Delhi High Court. The complaint? RCB...
Breaking News
Sunscreen War Erupts: Honasa Accuses HUL’s Lakme of Misleading Ads Targeting Derma Co in ₹18,000 Cr Skincare Market
A simmering rivalry between two major personal care players—Honasa Consumer (the company behind Mamaearth and The Derma Co) and Hindustan Unilever Ltd (HUL)—has turned...
Ram Charan Joins Campa as Brand Ambassador; New Campaign to Debut During IPL
Reliance-owned Campa has signed Ram Charan as its new brand ambassador, adding star power to the iconic beverage’s ongoing revival story. The announcement was...
Shraddha Kapoor Joins Hands with Plix to Spotlight Plant-Based Beauty and Wellness
Shraddha Kapoor has signed on as the new face of Plix, the plant-powered wellness brand backed by Marico, marking a high-profile addition to the...
Glenn Maxwell Makes His First India Investment, Joins Preity Zinta, Shubman Gill in Sports Startup Drive FITT
Australian cricket star Glenn Maxwell is stepping off the pitch and into the business arena with his first venture in India—joining hands with Drive...
Ramdev Sparks Uproar Over ‘Sharbat Jihad’ Remark in Sharply Worded Patanjali Promo
Baba Ramdev has stirred up a political and communal storm once again, this time over remarks made in a promotional video that’s quickly gone...
Virat Kohli Ends 8-Year Run with Puma, Set to Invest in Agilitas Founded by Ex-Puma MD Abhishek Ganguly
After years of fronting Puma’s brand campaigns and being a key face in their India operations, Virat Kohli has officially parted ways with the...
4700BC Teams Up with Blinkit & Navjot Singh Sidhu to Make Popcorn India’s Go-To Cricket Snack—Executed in Just 9 Days!
For years, 4700BC has been on a mission to change the way Indians snack. From making popcorn a must-have for travel—whether on flights, trains,...
Rishabh Pant Joins Goibibo as Brand Ambassador in a Hilarious ₹100 Crore Campaign Featuring Sunil Gavaskar
Goibibo, one of India’s leading online travel booking platforms, has signed star cricketer Rishabh Pant as its new brand ambassador. The company has also...
Diljit Dosanjh Joins Levi’s as Global Brand Ambassador—A Power Move for the Iconic Denim Giant in India & Beyond
Levi’s has tapped Indian singer and actor Diljit Dosanjh as its latest global brand ambassador, making him the first Punjabi artist to represent the...
Zouk Ropes in Kriti Sanon as Brand Ambassador to Fuel Growth, Eyes Bigger Share in India’s ₹5,000 Crore Handbag Market
Zouk, the direct-to-consumer lifestyle brand known for blending contemporary design with Indian craftsmanship, has brought Bollywood star Kriti Sanon on board as its brand...
Badminton Star PV Sindhu Bets Big on Quick Commerce: Joins KiranaPro as Investor & IPL 2025 Ambassador
KiranaPro, a quick commerce platform, has brought onboard badminton champion PV Sindhu as both an investor and brand ambassador. While the company hasn’t disclosed...
Shah Rukh Khan Joins Elan Group as Brand Ambassador: Bollywood King to Elevate ₹10,000 Crore Realty Empire
Real estate developer Elan Group has brought Bollywood icon Shah Rukh Khan on board as its brand ambassador, aiming to elevate its brand presence...