Bengaluru-based fashion e-tailer Myntra has officially taken its first step onto the international stage, rolling out its services in Singapore under the banner of Myntra Global. The expansion is designed to tap into the sizeable Indian community overseas, with Singapore chosen as the launchpad for this global push.
Nandita Sinha, the company’s CEO, confirmed the move during a major retail industry event—NRF 25—in Singapore, held from June 3 to 6. She said this isn’t just a one-off effort but the beginning of a larger play aimed at reaching Indian-origin customers across the globe.
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“There’s a strong emotional connection Indian consumers have with Indian fashion, and we’ve been seeing signs of that from Singapore. Nearly 30,000 people from there were already visiting our India app and website each month, even before we officially launched,” Sinha shared.
The decision to begin with Singapore—home to around 6.5 lakh Indians—was driven by both this organic demand and the convenience of operating in a market that’s highly connected and tech-savvy. Since its debut on May 19, Myntra Global has seen a solid start, with encouraging retention and healthy cart sizes.
While expanding abroad, Myntra continues to focus on sharpening its presence in India, a market Sinha believes is still in its early stages of digital fashion adoption. She pointed out that less than 15% of fashion retail in India happens online—far behind global benchmarks—leaving massive headroom for growth.
The company is also doubling down on Gen Z, a segment that craves freshness, seamless browsing, and bold fashion statements. As Sinha put it, “This generation wants fashion to be fast, relevant, and deeply personal.”
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With over 100 million Indian customers already in its fold, Myntra’s ambitions clearly stretch far beyond borders—and the runway has only just opened.
