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Too Yumm! Drops K-Bomb with Ananya Panday, Blending K-Wave Craze and Gen Z Humor in a Disruptive Snack Campaign

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Great news for K-Food fans. Too Yumm!, the beloved Indian snack brand, is turning up the heat with the launch of K-Bomb, a brand-new...

KFC Reunites CID Legends for ₹299 Combo Campaign, Blending Nostalgia and Humor in a Finger-Lickin’ Ad

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India’s favorite investigative trio is back, but not for a new episode of CID. This time, ACP Pradyuman, Dr. Salunkhe, and Daya are cracking...

How AI Marketing Is Turning Passive Consumers into Active Brand Participants

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Brands want to win the competitive race with the help of AI in marketing, as they pursue speed, accuracy, and market penetration in record...

Good Flippin’ Burgers Taps Squid Game S3 Craze with Limited-Edition Korean Krossover Menu

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Riding the K-Culture wave, another Indian brand makes its mark. Good Flippin’ Burgers, the popular Indian QSR brand, has unveiled its latest limited-edition menu:...

Prime Video and Instamart Turn Panchayat’s Butkun ki Dukaan into a Scrollable, Snackable Experience

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Panchayat, the Amazon Original Series, is back with a different experience. Now, the fans aren’t just watching from their screens; they are stepping right...

Shah Rukh Khan Becomes the Face of Rohan Corporation in Karnataka as the Real Estate Giant Unveils 15 Mega Projects for 2025

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In a major brand move, real estate player Rohan Corporation has roped in Bollywood icon Shah Rukh Khan as its official face for Karnataka....

Volkswagen Signs Jasprit Bumrah as First-Ever Brand Ambassador in India, Launches Bold Campaign for ₹50 Lakh Golf GTI

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For the first time in its history, Volkswagen has named a brand ambassador — and surprisingly, it’s not a Bollywood star or a social...

McDonald’s Drops the Ranveer Singh Meal and Takes Over the Streets with 400 Branded Cabs in Bold OOH Activation

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If you spotted Ranveer Singh casually devouring a burger on top of a cab, you probably wouldn’t blink twice. Because it is something unexpected...

The Machine Has a Media Plan: Inside Sigma, MiQ’s AI Command Center for Advertising Optimization

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People say that AI can’t replace marketers because too much creativity is involved. That’s been the claim for years but things are changing now....

K-Beauty’s Indian Takeover: How Nykaa Is Turning Skin Insecurities Into Billion-Dollar Brand Loyalty

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In a world constantly glued to Korean cultural exports whether it is K-food, K-dramas, or K-pop, the “K-wave” is a trend. In India, people...

Google’s Doppl Shows What Happens When Fashion Meets Frictionless Tech

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It seems wherever human discomfort lingers, a company’s ready with a solution. In the past, these solutions were offered in packaged products, services, and...

Prada’s Kolhapuri-Inspired Designs Spark Outrage Over Credit, Culture, and Craft in Global Branding

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One mistake and another attempt to cover up. Stories like this are not rare in business. The latest headline-stealer is the Italian luxury brand...
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