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ISOPURE® Signs Rashmika Mandanna as First-Ever Indian Brand Ambassador, Launches Bold ‘Everything You Need, Nothing You Don’t’ Campaign

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ISOPURE®—the global protein brand known for its ultra-clean, zero-carb supplements—is stepping into the Indian spotlight with a bold new face: Rashmika Mandanna. For the...

Bingo!’s #SabkaJawaabTedheMedhe Campaign Proves That Viral Creators Are the New Ad Stars

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Viral video, music, and dance. Yes, that's becoming the new blueprint for ad campaigns in India. This time, Bingo! Tedhe Medhe just showed everyone...

This Text Is Not Blurry. Your Lens Is’: ZEISS’s AR-Driven Print Campaign Sets a New Benchmark for Smart, Sensory Marketing ZEISS Bridges Print and...

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What if a printing glitch wasn't a mistake, but a cleverly planned, next-gen eye tech reveal? ZEISS, the global leader in optics and optoelectronics,...

Swiggy Targets Gen Z and Budget Eaters with Bold ₹99 Store Rollout, Promises Daily Meal Value in 175+ Indian Cities Swiggy Fires Back at...

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The heat in India’s food delivery competition just turned up a notch. Rapido, recently stepping into the food delivery scene, is hinting at a...

No More Trending: Elon Musk Bans Hashtags in X Ads, Signaling Shift Toward Cleaner Creatives and Smarter Content Targeting

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To rank higher on search engines, creators tend to flood their content with unnecessary keywords. It works for a while, but it also ruins...

Myntra Blends Content and Commerce with Glamstream– A Shoppable Streaming Platform Set to Redefine Fashion Engagement

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Myntra is turning up the heat in the content-commerce field. The fashion e-commerce giant has just dropped Glamstream, its new shoppable content hub. A...

Organic India’s Latest Ad with Sachin Champions Verified Sourcing and the Ethics of ‘Real Organic

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One month back, legendary cricketer Sachin Tendulkar was declared the face of Organic India. It is a strategic initiative that is supposed to build...

One Logo, Big Trouble: How Shubman Gill’s Nike Tights Could Undermine BCCI’s Multi-Crore Adidas Pact

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Shubman Gill is once again at the centre of attention—but not just for his on-field fireworks. The young Indian captain pulled off a masterclass...

BDCDA Flags Rising Ad Violations in India’s Online Pharmacy Sector, Urges CCI Crackdown on Unregulated Drug Promotions

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Online shopping is convenient, and no one can deny that; however, in the realm of medicine, that convenience has a high price. The anti-competitive...

Tic Tac & Yashraj Mukhate Drop the Beat: “Refresh Your Vibe” Campaign Goes Live

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Tic Tac, the iconic mint brand under the confectionery giant Ferrero Group, has launched a new digital campaign called Refresh Your Vibe. And guess...

Plush Teams Up with Swiggy Instamart to End Period Panic with a Fast, Funny, and Fresh Ad That’s Winning Eyeballs and Hearts

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Every woman had experienced an unexpected period, cramps, or leakage with no backup in sight. It’s stressful, inconvenient, and way too familiar. Now, Plush...

“Sunscreen Lagana Abhi Baaki Hai”: Zepto’s Marketing Genius Goes Viral: Dr. Sheth’s Sunscreen Ad on Coconuts Garners Rave Reviews 

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In a bold and quirky marketing move, Zepto has once again proven that creativity knows no bounds. This time, the 10-minute delivery giant turned...
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