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“Sunscreen Lagana Abhi Baaki Hai”: Zepto’s Marketing Genius Goes Viral: Dr. Sheth’s Sunscreen Ad on Coconuts Garners Rave Reviews
In a bold and quirky marketing move, Zepto has once again proven that creativity knows no bounds. This time, the 10-minute delivery giant turned...
Too Yumm! Drops K-Bomb with Ananya Panday, Blending K-Wave Craze and Gen Z Humor in a Disruptive Snack Campaign
Great news for K-Food fans. Too Yumm!, the beloved Indian snack brand, is turning up the heat with the launch of K-Bomb, a brand-new...
KFC Reunites CID Legends for ₹299 Combo Campaign, Blending Nostalgia and Humor in a Finger-Lickin’ Ad
India’s favorite investigative trio is back, but not for a new episode of CID. This time, ACP Pradyuman, Dr. Salunkhe, and Daya are cracking...
How AI Marketing Is Turning Passive Consumers into Active Brand Participants
Brands want to win the competitive race with the help of AI in marketing, as they pursue speed, accuracy, and market penetration in record...
Good Flippin’ Burgers Taps Squid Game S3 Craze with Limited-Edition Korean Krossover Menu
Riding the K-Culture wave, another Indian brand makes its mark. Good Flippin’ Burgers, the popular Indian QSR brand, has unveiled its latest limited-edition menu:...
Prime Video and Instamart Turn Panchayat’s Butkun ki Dukaan into a Scrollable, Snackable Experience
Panchayat, the Amazon Original Series, is back with a different experience. Now, the fans aren’t just watching from their screens; they are stepping right...
Shah Rukh Khan Becomes the Face of Rohan Corporation in Karnataka as the Real Estate Giant Unveils 15 Mega Projects for 2025
In a major brand move, real estate player Rohan Corporation has roped in Bollywood icon Shah Rukh Khan as its official face for Karnataka....
Volkswagen Signs Jasprit Bumrah as First-Ever Brand Ambassador in India, Launches Bold Campaign for ₹50 Lakh Golf GTI
For the first time in its history, Volkswagen has named a brand ambassador — and surprisingly, it’s not a Bollywood star or a social...
McDonald’s Drops the Ranveer Singh Meal and Takes Over the Streets with 400 Branded Cabs in Bold OOH Activation
If you spotted Ranveer Singh casually devouring a burger on top of a cab, you probably wouldn’t blink twice. Because it is something unexpected...
The Machine Has a Media Plan: Inside Sigma, MiQ’s AI Command Center for Advertising Optimization
People say that AI can’t replace marketers because too much creativity is involved. That’s been the claim for years but things are changing now....
K-Beauty’s Indian Takeover: How Nykaa Is Turning Skin Insecurities Into Billion-Dollar Brand Loyalty
In a world constantly glued to Korean cultural exports whether it is K-food, K-dramas, or K-pop, the “K-wave” is a trend. In India, people...
Google’s Doppl Shows What Happens When Fashion Meets Frictionless Tech
It seems wherever human discomfort lingers, a company’s ready with a solution. In the past, these solutions were offered in packaged products, services, and...