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Kellogg’s Muesli Gets New Brand Push With Kajol-Tanuja Campaign, Spotlights Nutrition and Convenience

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Kellanova has unveiled a new digital campaign for Kellogg’s Muesli, bringing together actors Kajol and her mother Tanuja for the first time onscreen in...

DP World Brings Abhishek Sharma Onboard as Brand Ambassador, Expands Sports Engagement Strategy

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Global logistics major DP World has signed Indian cricketer Abhishek Sharma as its newest brand ambassador, strengthening its presence in professional sports and expanding...

Bank Of America Signs David Beckham In Multi Year Deal Worth Millions To Power Its Global Sports Push

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Bank of America has chosen David Beckham as the new face of its global sports initiative, giving the bank a recognisable personality to lead...

Deepika Padukone Leads Bisleri’s Youth-Focused #DrinkItUp 2.0 Campaign

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Bisleri International has rolled out a new chapter of its flagship communication property with the launch of the #DrinkItUp 2.0 campaign, fronted once again...

Sofía Vergara Becomes Skechers Ambassador After Discovering Brand Herself

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Sofía Vergara has signed on as the newest global ambassador for Skechers, giving the footwear company another high-profile name to front its expanding lifestyle...

Rakesh Masala Taps Superstar Hrithik Roshan to Take On MDH, Everest and Catch in India’s Crowded Rs 30k-Crore Masala Market

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Rakesh Masala, one of India’s fastest-growing spice and food product brands, has announced Bollywood superstar Hrithik Roshan as its new brand ambassador. The move...

Calvin Klein’s Bold Move: Jung Kook’s Return as Global Ambassador Sparks 1 M+ Social Posts and 30 % U.S. Growth in Week One

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Calvin Klein has once again set the internet ablaze with the release of its latest global campaign, this time featuring BTS’s Jeon Jungkook. The...

Gant Strengthens Footprint in India, Appoints Shahid Kapoor as Brand Ambassador to Drive Lifestyle

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American sportswear brand Gant is intensifying its push in India with Bollywood actor Shahid Kapoor coming on board as its new brand ambassador. The...

Ibrahim Ali Khan Joins Wrogn: Aditya Birla’s Youth Brand Kicks Off ‘Wrogn. But Real.’ Campaign to Woo 150M+ Gen Z and Millennials in India

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Youth fashion brand Wrogn, part of Aditya Birla’s TMRW portfolio, has launched its latest nationwide campaign featuring Bollywood actor Ibrahim Ali Khan. Titled “Wrogn....

Boat Signs Hip-Hop Sensation KR$NA as Brand Ambassador, Tapping His 116M+ Streams to Power Youth Campaigns

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Boat, one of India’s largest audio wearables companies, has announced hip-hop artist KR$NA as its newest brand ambassador, strengthening its push to align with...

Shiseido Taps Bollywood Star Power: Tamannaah Bhatia Fronts Ultimune Serum Launch as India’s $2.5-Billion Premium Skincare Market Heats Up

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Japanese beauty major Shiseido has rolled out the latest version of its Ultimune Power Infusing Serum in India, backed by a high-profile campaign featuring...

Alia Bhatt Becomes Levi’s Global Brand Ambassador After Gucci and L’Oréal Deals, Joins Beyoncé in Denim Giant’s $6.2 Billion Push

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Alia Bhatt has added another international label to her growing list of global partnerships. After fronting campaigns for Gucci and L’Oréal Paris, the actor...
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