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Anushka Sen Joins NowYouKnow as Brand Ambassador and Investor to Power Social-First Food and Travel Discovery

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Actor and digital creator Anushka Sen has come on board as the brand ambassador and investor for NowYouKnow (NYK), a social-first travel and food...

Aamir Khan, Ranbir Kapoor Back Luxury Jewellery Startup QWEEN Ahead of 2026 Store Launch

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Bollywood actors Aamir Khan and Ranbir Kapoor have joined the cap table of QWEEN, a newly launched luxury jewellery startup that is positioning itself...

Swiss Beauty Unveils ‘We Got You, Girl!’ Campaign with Taapsee Pannu to Champion Self-Expression and Modern Beauty

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Swiss Beauty has rolled out a new brand film as part of its “We Got You, Girl!” campaign, reinforcing its push to connect with...

Shubman Gill Becomes the Face of G Shock’s GBM 2100 Push as the Brand Doubles Down on Toughness

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G Shock has rolled out a new campaign with cricketer Shubman Gill at its centre, and it stays true to what the brand has...

Aditya Birla Group’s Aadyam Handwoven Signs Sobhita Dhulipala to Highlight the Skill of India’s Traditional Weaving Clusters

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Aadyam Handwoven, the craft focused initiative supported by the Aditya Birla Group, has named Sobhita Dhulipala as its new brand ambassador. The announcement marks...

Chanel Taps BTS Star Jungkook as Global Beauty Ambassador, Betting on His 100 Million Fan Power

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BTS member Jungkook has taken on a new role in the global beauty industry, with Chanel announcing him as the worldwide face of its...

Virat Kohli Joins Agilitas Sports, Puts One8 on Global Expansion Path After Puma Exit

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Virat Kohli has shifted the trajectory of his lifestyle label One8 by formally teaming up with homegrown sportswear company Agilitas Sports. The cricketer confirmed...

Madhuri Dixit Paid Rs 1.6 Crore to Promote Odisha Handloom as State Bets Big on Celebrity Power

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Odisha’s handloom sector has stepped into the spotlight after a statement in the Assembly confirmed that Madhuri Dixit is being paid Rs 1.6 crore...

Prada Taps Chinese Superstar Yang Mi as New Ambassador as She Brings a Fanbase of 113 Million

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Prada has added fresh star power to its global roster with the appointment of a new brand ambassador who already commands massive influence across...

Great Jeans For Everyone’: American Eagle Strengthens India Presence with Bollywood Ambassadors

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American Eagle has unveiled its latest campaign in India, celebrating the brand’s denim heritage with the launch of ‘Great Jeans For Everyone.’ Bollywood actors...

Go Colors, Prajakta Koli Launch MostlySane Collection to Redefine Modern Bottomwear

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Go Colors has entered the year-end fashion season with a high-visibility campaign fronted by creator and actor Prajakta Koli, better known to millions online...

Dior Picks Thai Sensations Lingling Kwong and Orm Kornnaphat as New Ambassadors as Thailand’s Luxury Market

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Dior has added fresh star power to its global roster by appointing Thai actors Lingling Kwong and Orm Kornnaphat as its newest brand ambassadors....
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