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Mankind Pharma Taps Rajkummar Rao to Champion Nimulid Strong in India’s Rs. 5,000 Cr Pain Relief Market

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Mankind Pharma Taps Rajkummar Rao to Champion Nimulid Strong in India’s Rs. 5,000 Cr Pain Relief Market

Mankind Pharma has roped in actor Rajkummar Rao as the brand ambassador for Nimulid Strong, its flagship entry in the topical pain relief category. Positioned as a specialist for neck pain, Nimulid Strong promises relief in just two minutes, thanks to its potent 2.32% diclofenac formulation — twice the concentration found in most competing products.

The company is banking on Rao’s credibility and relatability to build trust for the product, which is available in both gel and spray formats. In its debut year, Nimulid Strong has already clocked impressive numbers — selling 20 lakh gel units and 10 lakh spray bottles, bringing in a combined revenue of Rs. 15 crore.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

With the topical pain relief market in India valued at over Rs. 5,000 crore, Mankind’s entry with Nimulid Strong marks a strategic move into a high-demand space. This is the company’s first major product launch of the year in the consumer wellness segment, with future plans to expand into balms, roll-ons, and tablet formats.

“We’re delighted to have Rajkummar onboard,” said Joy Chatterjee, Vice President, Sales & Marketing, Consumer Business Unit, Mankind Pharma. “His grounded personality and mass appeal reflect the spirit of our brand. Nimulid Strong is designed for people who need fast, effective relief — and Rajkummar represents that purpose perfectly.”

For Rao, the association feels like a natural fit. “In my line of work, physical strain is part of the job — long shoots, awkward angles, hours of screen time. Quick relief from neck pain isn’t a luxury, it’s a necessity,” he said. “What I like about Nimulid Strong is how fast it works — within minutes, you’re back in action. That’s what made me say yes.”

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As Mankind Pharma continues to expand its consumer health portfolio, Nimulid Strong — backed by real results and a relatable face — seems poised to make serious inroads into Indian households.

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Janhvi Kapoor’s London Appearance With Sydney Sweeney Fuels Talk of Miu Miu Deal — Could She Be the Face of the Italian Label in India?

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Janhvi Kapoor’s London Appearance With Sydney Sweeney Fuels Talk of Miu Miu Deal Could She Be the Face of the Italian Label in India?

There’s growing buzz around Janhvi Kapoor’s increasing visibility with luxury fashion house Miu Miu — sparking talk that the actor might just be the brand’s next Indian face. While no official announcement has been made, Janhvi’s recent appearances suggest something is brewing.

Earlier this month, Janhvi was spotted in London, attending the reopening of Miu Miu’s Bond Street flagship alongside global names like Sydney Sweeney and Alexa Chung. Her look for the evening — a curve-hugging wool dress paired with a shimmering sea-green bralette, thigh-high socks, a dramatic fur scarf, and glossy loafers — was styled by her cousin Rhea Kapoor, who’s become something of a signature force behind Janhvi’s fashion direction.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

This wasn’t an isolated Miu Miu moment either. At Cannes in May, Janhvi made her red carpet debut in a full Miu Miu ensemble — the first Bollywood actor to do so. She wore a preppy, school-inspired outfit featuring a white knit mini and cropped top, layered with a soft blue check shirt and structured brown jacket, all accessorized with signature Miu Miu pieces. Again, Rhea Kapoor styled the look.

Industry insiders told Deccan Chronicle that the Italian label — owned by Prada Group — might be testing the waters with Janhvi before making a formal move. “Miu Miu appeals strongly to Gen Z and thrives on a mix of bold femininity and youth culture — it makes sense for them to consider Janhvi, who naturally fits that space,” one fashion insider shared.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Whether this is a calculated drip-feed campaign or just mutual admiration, Janhvi’s consistent appearances in Miu Miu are certainly raising eyebrows — and expectations.

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Wow! Momo Teams Up with Chef Ranveer Brar to Launch India’s First Gluten-Free Momos Made with Quinoa and Chickpeas, Targeting $22.25 Mn Market

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Wow! Momo Teams Up with Chef Ranveer Brar to Launch India’s First Gluten-Free Momos Made with Quinoa and Chickpeas, Targeting $22.25 Mn Market

Wow! Momo has rolled out a game-changer in India’s fast-food scene: gluten-free momos crafted from quinoa and chickpeas. This marks a bold pivot for the QSR giant, which is now eyeing a slice of the health-conscious market — a segment that often finds little joy in typical indulgent snacks.

Street food in India has always been big on flavour, but rarely friendly to those with gluten intolerance or specific dietary needs. With this launch, Wow! Momo is flipping the script. The new range speaks directly to people who’ve long felt like outsiders in the world of rich, comfort-heavy eats. These momos don’t just fill a gap; they open the door to a wider, more inclusive food experience.

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Quinoa and chickpeas make for a nutritious base, giving the momos a boost of protein and a unique texture — something that’s not often found in fast food. It’s a smart move, especially with India’s gluten-free food and beverage market expected to grow by nearly 14% CAGR from its current USD 22.25 million valuation. Clearly, there’s an appetite for this.

To build buzz, Wow! Momo has joined hands with celebrated chef Ranveer Brar for a new digital film. Brar brings culinary credibility and a passionate belief that flavour shouldn’t suffer in the name of health. “If a dish doesn’t excite your palate, it’s pointless — no matter how healthy,” he says. “These gluten-free momos? They hit the mark on taste, texture, and nostalgia.”

Co-founder and CEO Sagar Daryani sees this not just as a new item on the menu, but a reflection of Wow! Momo’s mission: “Momos are more than just food for us — they’re tied to memory, comfort, and community. With this range, we’re making sure more people can be part of that. No one should feel left out just because they eat differently.”

Initially available in 11 cities, the brand also plans to scale the offering through its FMCG-ready packaged momo line. This isn’t just about chasing a trend — it’s a commitment to evolving with the needs of a new India: one that cares about what’s on the plate and how it makes them feel.

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In a country where the demand for clean, thoughtful food is on the rise, Wow! Momo is carving out space for joy and health to coexist — proving that good food can be for everyone.

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Shark Tank-Famed Eat Better Co Partners with Unicommerce to Turbocharge Quick Commerce Post ₹17 Cr Fundraise

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Shark Tank-Famed Eat Better Co Partners with Unicommerce to Turbocharge Quick Commerce Post ₹17 Cr Fundraise

Eat Better Co, the clean-label snack brand that gained visibility through Shark Tank India, is tightening up its backend with a tech upgrade. The startup has joined hands with Unicommerce, a company that builds tools for e-commerce and fulfillment, to improve how it handles online orders and fulfillments—especially in the quick commerce space.

This partnership comes on the heels of Eat Better Co’s ₹17 crore (roughly $2 million) pre-Series A round in April 2025, led by Prath Ventures and Spring Marketing Capital, with support from existing investors.

Run by sibling trio Mridula, Vidushi, and Shaurya Kanoria, Eat Better Co has carved out a niche for itself in the better-for-you snacking segment. Its menu ranges from dry fruit laddoos and roasted namkeens to nut-and-seed blends—designed to appeal to health-conscious snackers who want clean ingredients without sacrificing taste.

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To handle growing demand and scale its direct-to-consumer business, Eat Better is adopting Unicommerce’s full-stack tech suite. That includes tools for managing orders across platforms, syncing inventory across warehouses, and ensuring real-time visibility into what’s moving and what’s not.

Unicommerce’s flagship system, Uniware, will allow the brand to track and fulfill orders coming from its own website, online marketplaces, and quick-commerce channels—all from a single dashboard. On the warehouse front, the system will help Eat Better stay ahead of inventory issues like stockouts or dead stock, and fine-tune its product availability for peak efficiency.

More than just logistics, the new tech stack gives Eat Better access to analytics and demand forecasting, which the company believes will help sharpen its product offerings and deepen customer engagement.

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“We’re excited to be working with Unicommerce to take our operations to the next level,” said Shaurya Kanoria, co-founder of Eat Better Co. “As more people turn toward conscious snacking, speed and reliability in delivery become non-negotiable. This partnership helps us deliver not just good food, but a great experience, too.”

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PharmEasy Founders Float All Home to Tidy Up India’s $60 Billion Interior Market; Bessemer Leads $120 Million Valuation Round

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PharmEasy Founders Float All Home to Tidy Up India’s $60 Billion Interior Market; Bessemer Leads $120 Million Valuation Round

After stepping back from daily operations at PharmEasy earlier this year, Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have quietly been building something new. Now they’re ready to talk about it.

Their latest project is All Home, a new-age platform designed to bring some much-needed structure—and ambition—to India’s messy but massive interior design and architectural market. With an estimated value of $60 billion and little formal organization, the sector is ripe for disruption.

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Unlike typical startups, All Home isn’t creating products from scratch. Instead, it’s investing in and supporting existing profitable brands across categories like sanitaryware, lighting, modular furniture, kitchen fittings, hardware, and furnishings. The model is partner-first: the platform acts as both a backer and an enabler, helping brands scale and modernize.

“People are spending more on their homes and offices than ever before,” said Dhaval Shah. “But access to quality products and trustworthy brands is still patchy. All Home wants to close that gap.”

The trio has split responsibilities based on their strengths—Sheth is driving operations, Shah is handling finance, brand and regulatory matters, and Dedhia is leading tech. They continue to hold board roles at PharmEasy parent API Holdings, even as the company attempts to rekindle its IPO dreams after a bumpy couple of years marked by falling revenues and valuation corrections.

Despite flying under the radar for six months, All Home has already inked deals with three brands: Colour Coats, House of W, and Fiamarc, and says more partnerships are in the pipeline. The company also claims to have hit operational profitability during its stealth phase—a rarity in today’s funding environment.

While the exact funding figure hasn’t been revealed, insiders say the startup has raised a mix of debt and equity at a valuation of around $120 million. The round was led by Bessemer Venture Partners—an early investor in PharmEasy—and saw participation from several notable backers including Siddharth Shah (co-founder & CEO of PharmEasy), Niket Shah (CIO, Motilal Oswal AMC), Shalibhadra Shah (CFO, Motilal Oswal Group), Kabir Narang (B Capital), and Ankur Gulati (Warburg Pincus), among others.

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With money in the bank and industry veterans at the wheel, All Home is setting its sights on bringing order—and style—to the homes of millions.

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Skippi Raises ₹12 Crore in Pre-Series A Round Led by Dubai’s Surya Family Office, Plans Middle East Expansion and FMCG Push

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Skippi Raises ₹12 Crore in Pre-Series A Round Led by Dubai’s Surya Family Office, Plans Middle East Expansion and FMCG Push

Skippi, the Hyderabad-based brand that shot to fame on Shark Tank India, has secured ₹12 crore (around $1.4 million) in fresh funding as part of an extended pre-Series A round. The bulk of the capital—₹10 crore—has been invested by Dubai’s Surya family office, with the rest coming from a group of angel backers.

The cash injection comes at a crucial time for the startup, which plans to ramp up visibility, beef up its working capital, fast-track new product development, and bring seasoned professionals into key roles. A chunk of the funds is also being set aside for Skippi’s first foray outside India, with the Middle East pegged as its initial overseas target.

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Founded in 2021 by husband-wife duo Ravi and Anuja Kabra, Skippi started with preservative-free, natural-flavored ice pops. Today, the company has grown far beyond that niche. Its products are now available in over 20,000 retail stores across the country and on platforms like Amazon, Zepto, BigBasket, Swiggy Instamart, Cred, and its own website. The product range has expanded too, now featuring items like Crazy Corn, Cornsticks, and Cream Rolls.

This latest raise follows a bridge round earlier this year led by Hyderabad Angels Network and Venture Catalysts, with support from Soonicorn Ventures and HEM Securities. Skippi’s turning point came during Shark Tank India Season 1, when all six sharks pooled in ₹1 crore for a combined 15% equity stake, propelling the brand into the national spotlight.

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“Securing this round is more than just capital—it’s validation,” said Ravi Kabra, Skippi’s CEO and co-founder. “We’re committed to building a brand that not only delivers great taste but also stands tall in the FMCG space. The support from our investors gives us the fuel to dream bigger, move faster, and expand wider.”

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Denim Giant True Religion Expands Digital Footprint in India; New Webstore Goes Live After Iconic India Tie-Up

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Denim Giant True Religion Expands Digital Footprint in India; New Webstore Goes Live After Iconic India Tie-Up

True Religion, the American label known for its signature denim and street-ready fashion, has just switched on its own e-commerce site for Indian customers. This marks a major digital milestone for the brand in the country.

Indian shoppers can now browse and buy True Religion’s latest drops—from jeans and tees to accessories—straight from the source. The new site promises not just a catalogue of collections, but also special edition items and handpicked edits designed with Indian tastes in mind.

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“India’s fashion scene is evolving fast, and people are looking for brands that help them stand out. This is the right time to bring True Religion’s unfiltered, confident vibe online,” said Apoorv Sen, Chief Operating Officer of Iconic India, the brand’s local partner.

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True Religion teamed up with Iconic India earlier this year and has since been selling through physical stores and platforms like Myntra, Tata CLiQ Luxury, and Iconic’s own site. This new direct-to-consumer platform is meant to deepen the brand’s reach and connect more personally with India’s style-conscious crowd.

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ITC, Nestlé, Dabur Reengage Kirana Stores As Quick-Commerce Margins Spark Discontent

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ITC, Nestlé, Dabur Reengage Kirana Stores As Quick-Commerce Margins Spark Discontent

India’s biggest consumer goods companies — including ITC, Nestlé, Coca-Cola, Tata Consumer, Dabur, Reliance, and Parle — are shifting their attention back to traditional retail. After a year of deepening relationships with quick-commerce players like Blinkit, Zepto, Instamart, and BB Now, the focus is now returning to kirana stores — the country’s true retail backbone.

According to The Economic Times, these companies are now actively working to repair strained ties with their distributor networks. This includes expanding product options available to kiranas, smoothing out supply chain kinks, and offering better margins to small retailers — a move driven largely by pushback from distributors, who claim online platforms have been receiving more favourable pricing and terms.

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Take ITC, for instance. The company has adjusted its distribution model to help kirana shops stock more premium offerings, while also rolling out targeted incentives for higher-value outlets — a signal that it’s ready to re-invest in long-term channel loyalty.

Kiranas Still Hold The Fort, Despite Digital Hype

While quick-commerce continues to grab headlines and funding, the numbers tell a different story. General trade — powered by an estimated 13 million kirana stores — still handles over 90% of India’s FMCG sales. And this traditional system isn’t ready to take a back seat just yet.

In fact, tensions have been simmering. Many distributors say the rise of app-based grocery delivery has come at their expense, citing unfair pricing models and better margins being handed to online channels.

Things reached a boiling point on June 16, when the All India Consumer Products Distributors Federation (AICPDF), which represents nearly half a million members, called on FMCG firms to level the playing field. Their demands? Price parity across all sales channels and proper vendor contracts that recognise and protect traditional distributors.

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With the pressure building, legacy brands are being forced to rethink their priorities. Kiranas may not offer the speed or data of digital platforms, but they still hold the trust of millions — and in Indian retail, that trust is worth more than any algorithm.

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Tom Cruise Allegedly Banned From Purchasing Bugatti Vehicles Following a $1 Million Veyron Door Malfunction at the Mission: Impossible 3 Premiere

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Tom Cruise Allegedly Banned From Purchasing Bugatti Vehicles Following a $1 Million Veyron Door Malfunction at the Mission: Impossible 3 Premiere

Tom Cruise may be known for pulling off death-defying stunts in Mission: Impossible, but even Hollywood’s most fearless action star couldn’t escape an awkward moment with a car door. And that moment may have cost him more than just a few seconds of embarrassment—it may have landed him on Bugatti’s unofficial blacklist.

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According to Modern Car Collector, the incident dates back to 2006, during the red carpet premiere of Mission: Impossible 3. Cruise rolled up in a sleek $1 million Bugatti Veyron—one of the most elite hypercars on the planet, boasting a monstrous 16-cylinder engine and over 1000 horsepower. It was the kind of entrance you’d expect from someone who lives life in the fast lane.

But things didn’t quite go according to script. In front of flashing cameras and a global audience, Cruise struggled for nearly 45 seconds to open the passenger door of his own car. The moment, while mildly amusing to fans and media, didn’t sit well with Bugatti. Allegedly, the brand considered the fumble a blow to its image of seamless precision and elite engineering.

Rather than laugh it off, Bugatti reportedly took a more extreme route—placing Cruise on an internal list of people no longer permitted to purchase their vehicles. Though unconfirmed by the brand itself, the story has floated around car enthusiast circles for years. Cruise isn’t alone either; Modern Car Collector suggests that other celebrities have also been quietly blacklisted for behavior that didn’t align with Bugatti’s carefully curated luxury image.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

In a world where high-end brands fiercely protect their reputations, even a simple door malfunction can allegedly get you locked out of the club—no matter how many box office billions you’ve earned.

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Ajay Devgn Rejoins Prayag India as Brand Ambassador: Plumbing Giant Bets Big on Star Power to Boost Market Presence

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Ajay Devgn Rejoins Prayag India as Brand Ambassador: Plumbing Giant Bets Big on Star Power to Boost Market Presence

Prayag India, a leading name in the sanitaryware and plumbing solutions industry, has officially announced the return of Bollywood actor Ajay Devgn as its brand ambassador. This renewed collaboration marks a significant move for the brand, which has long been associated with quality, durability, and innovation in the home improvement space.

Known for his powerful screen presence and grounded persona, Ajay Devgn embodies the same values that Prayag India stands for—strength, reliability, and commitment. His return as the face of the brand signals not just a continuation, but a reinforcement of the trust and credibility that the two have built over time.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Commenting on the partnership, a company spokesperson said that Devgn’s no-nonsense image, deep-rooted connection with Indian households, and long-standing popularity make him the perfect fit for Prayag’s vision. The brand aims to leverage his influence to connect with a broader audience and reinforce its identity as a household name known for innovation and craftsmanship.

Prayag India has been steadily growing its footprint across the country, with a wide range of faucets, bathroom fittings, and kitchen solutions. The renewed campaign featuring Devgn is expected to roll out across television, print, and digital platforms soon, showcasing the synergy between the actor’s persona and the brand’s core message.

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In an era where celebrity endorsements often feel fleeting, this reunion stands out as a thoughtful alignment of values, strategy, and mass appeal—bringing together a legacy brand and a cinematic icon once again.

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