Prayag India, a leading name in the sanitaryware and plumbing solutions industry, has officially announced the return of Bollywood actor Ajay Devgn as its brand ambassador. This renewed collaboration marks a significant move for the brand, which has long been associated with quality, durability, and innovation in the home improvement space.
Known for his powerful screen presence and grounded persona, Ajay Devgn embodies the same values that Prayag India stands for—strength, reliability, and commitment. His return as the face of the brand signals not just a continuation, but a reinforcement of the trust and credibility that the two have built over time.
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Commenting on the partnership, a company spokesperson said that Devgn’s no-nonsense image, deep-rooted connection with Indian households, and long-standing popularity make him the perfect fit for Prayag’s vision. The brand aims to leverage his influence to connect with a broader audience and reinforce its identity as a household name known for innovation and craftsmanship.
Prayag India has been steadily growing its footprint across the country, with a wide range of faucets, bathroom fittings, and kitchen solutions. The renewed campaign featuring Devgn is expected to roll out across television, print, and digital platforms soon, showcasing the synergy between the actor’s persona and the brand’s core message.
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In an era where celebrity endorsements often feel fleeting, this reunion stands out as a thoughtful alignment of values, strategy, and mass appeal—bringing together a legacy brand and a cinematic icon once again.
