True Religion, the American label known for its signature denim and street-ready fashion, has just switched on its own e-commerce site for Indian customers. This marks a major digital milestone for the brand in the country.
Indian shoppers can now browse and buy True Religion’s latest drops—from jeans and tees to accessories—straight from the source. The new site promises not just a catalogue of collections, but also special edition items and handpicked edits designed with Indian tastes in mind.
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“India’s fashion scene is evolving fast, and people are looking for brands that help them stand out. This is the right time to bring True Religion’s unfiltered, confident vibe online,” said Apoorv Sen, Chief Operating Officer of Iconic India, the brand’s local partner.
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True Religion teamed up with Iconic India earlier this year and has since been selling through physical stores and platforms like Myntra, Tata CLiQ Luxury, and Iconic’s own site. This new direct-to-consumer platform is meant to deepen the brand’s reach and connect more personally with India’s style-conscious crowd.
