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Shark Tank-Famed Eat Better Co Partners with Unicommerce to Turbocharge Quick Commerce Post ₹17 Cr Fundraise

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Shark Tank-Famed Eat Better Co Partners with Unicommerce to Turbocharge Quick Commerce Post ₹17 Cr Fundraise

Eat Better Co, the clean-label snack brand that gained visibility through Shark Tank India, is tightening up its backend with a tech upgrade. The startup has joined hands with Unicommerce, a company that builds tools for e-commerce and fulfillment, to improve how it handles online orders and fulfillments—especially in the quick commerce space.

This partnership comes on the heels of Eat Better Co’s ₹17 crore (roughly $2 million) pre-Series A round in April 2025, led by Prath Ventures and Spring Marketing Capital, with support from existing investors.

Run by sibling trio Mridula, Vidushi, and Shaurya Kanoria, Eat Better Co has carved out a niche for itself in the better-for-you snacking segment. Its menu ranges from dry fruit laddoos and roasted namkeens to nut-and-seed blends—designed to appeal to health-conscious snackers who want clean ingredients without sacrificing taste.

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To handle growing demand and scale its direct-to-consumer business, Eat Better is adopting Unicommerce’s full-stack tech suite. That includes tools for managing orders across platforms, syncing inventory across warehouses, and ensuring real-time visibility into what’s moving and what’s not.

Unicommerce’s flagship system, Uniware, will allow the brand to track and fulfill orders coming from its own website, online marketplaces, and quick-commerce channels—all from a single dashboard. On the warehouse front, the system will help Eat Better stay ahead of inventory issues like stockouts or dead stock, and fine-tune its product availability for peak efficiency.

More than just logistics, the new tech stack gives Eat Better access to analytics and demand forecasting, which the company believes will help sharpen its product offerings and deepen customer engagement.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

“We’re excited to be working with Unicommerce to take our operations to the next level,” said Shaurya Kanoria, co-founder of Eat Better Co. “As more people turn toward conscious snacking, speed and reliability in delivery become non-negotiable. This partnership helps us deliver not just good food, but a great experience, too.”

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PharmEasy Founders Float All Home to Tidy Up India’s $60 Billion Interior Market; Bessemer Leads $120 Million Valuation Round

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PharmEasy Founders Float All Home to Tidy Up India’s $60 Billion Interior Market; Bessemer Leads $120 Million Valuation Round

After stepping back from daily operations at PharmEasy earlier this year, Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have quietly been building something new. Now they’re ready to talk about it.

Their latest project is All Home, a new-age platform designed to bring some much-needed structure—and ambition—to India’s messy but massive interior design and architectural market. With an estimated value of $60 billion and little formal organization, the sector is ripe for disruption.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Unlike typical startups, All Home isn’t creating products from scratch. Instead, it’s investing in and supporting existing profitable brands across categories like sanitaryware, lighting, modular furniture, kitchen fittings, hardware, and furnishings. The model is partner-first: the platform acts as both a backer and an enabler, helping brands scale and modernize.

“People are spending more on their homes and offices than ever before,” said Dhaval Shah. “But access to quality products and trustworthy brands is still patchy. All Home wants to close that gap.”

The trio has split responsibilities based on their strengths—Sheth is driving operations, Shah is handling finance, brand and regulatory matters, and Dedhia is leading tech. They continue to hold board roles at PharmEasy parent API Holdings, even as the company attempts to rekindle its IPO dreams after a bumpy couple of years marked by falling revenues and valuation corrections.

Despite flying under the radar for six months, All Home has already inked deals with three brands: Colour Coats, House of W, and Fiamarc, and says more partnerships are in the pipeline. The company also claims to have hit operational profitability during its stealth phase—a rarity in today’s funding environment.

While the exact funding figure hasn’t been revealed, insiders say the startup has raised a mix of debt and equity at a valuation of around $120 million. The round was led by Bessemer Venture Partners—an early investor in PharmEasy—and saw participation from several notable backers including Siddharth Shah (co-founder & CEO of PharmEasy), Niket Shah (CIO, Motilal Oswal AMC), Shalibhadra Shah (CFO, Motilal Oswal Group), Kabir Narang (B Capital), and Ankur Gulati (Warburg Pincus), among others.

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With money in the bank and industry veterans at the wheel, All Home is setting its sights on bringing order—and style—to the homes of millions.

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Skippi Raises ₹12 Crore in Pre-Series A Round Led by Dubai’s Surya Family Office, Plans Middle East Expansion and FMCG Push

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Skippi Raises ₹12 Crore in Pre-Series A Round Led by Dubai’s Surya Family Office, Plans Middle East Expansion and FMCG Push

Skippi, the Hyderabad-based brand that shot to fame on Shark Tank India, has secured ₹12 crore (around $1.4 million) in fresh funding as part of an extended pre-Series A round. The bulk of the capital—₹10 crore—has been invested by Dubai’s Surya family office, with the rest coming from a group of angel backers.

The cash injection comes at a crucial time for the startup, which plans to ramp up visibility, beef up its working capital, fast-track new product development, and bring seasoned professionals into key roles. A chunk of the funds is also being set aside for Skippi’s first foray outside India, with the Middle East pegged as its initial overseas target.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Founded in 2021 by husband-wife duo Ravi and Anuja Kabra, Skippi started with preservative-free, natural-flavored ice pops. Today, the company has grown far beyond that niche. Its products are now available in over 20,000 retail stores across the country and on platforms like Amazon, Zepto, BigBasket, Swiggy Instamart, Cred, and its own website. The product range has expanded too, now featuring items like Crazy Corn, Cornsticks, and Cream Rolls.

This latest raise follows a bridge round earlier this year led by Hyderabad Angels Network and Venture Catalysts, with support from Soonicorn Ventures and HEM Securities. Skippi’s turning point came during Shark Tank India Season 1, when all six sharks pooled in ₹1 crore for a combined 15% equity stake, propelling the brand into the national spotlight.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

“Securing this round is more than just capital—it’s validation,” said Ravi Kabra, Skippi’s CEO and co-founder. “We’re committed to building a brand that not only delivers great taste but also stands tall in the FMCG space. The support from our investors gives us the fuel to dream bigger, move faster, and expand wider.”

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Denim Giant True Religion Expands Digital Footprint in India; New Webstore Goes Live After Iconic India Tie-Up

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Denim Giant True Religion Expands Digital Footprint in India; New Webstore Goes Live After Iconic India Tie-Up

True Religion, the American label known for its signature denim and street-ready fashion, has just switched on its own e-commerce site for Indian customers. This marks a major digital milestone for the brand in the country.

Indian shoppers can now browse and buy True Religion’s latest drops—from jeans and tees to accessories—straight from the source. The new site promises not just a catalogue of collections, but also special edition items and handpicked edits designed with Indian tastes in mind.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

“India’s fashion scene is evolving fast, and people are looking for brands that help them stand out. This is the right time to bring True Religion’s unfiltered, confident vibe online,” said Apoorv Sen, Chief Operating Officer of Iconic India, the brand’s local partner.

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True Religion teamed up with Iconic India earlier this year and has since been selling through physical stores and platforms like Myntra, Tata CLiQ Luxury, and Iconic’s own site. This new direct-to-consumer platform is meant to deepen the brand’s reach and connect more personally with India’s style-conscious crowd.

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ITC, Nestlé, Dabur Reengage Kirana Stores As Quick-Commerce Margins Spark Discontent

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ITC, Nestlé, Dabur Reengage Kirana Stores As Quick-Commerce Margins Spark Discontent

India’s biggest consumer goods companies — including ITC, Nestlé, Coca-Cola, Tata Consumer, Dabur, Reliance, and Parle — are shifting their attention back to traditional retail. After a year of deepening relationships with quick-commerce players like Blinkit, Zepto, Instamart, and BB Now, the focus is now returning to kirana stores — the country’s true retail backbone.

According to The Economic Times, these companies are now actively working to repair strained ties with their distributor networks. This includes expanding product options available to kiranas, smoothing out supply chain kinks, and offering better margins to small retailers — a move driven largely by pushback from distributors, who claim online platforms have been receiving more favourable pricing and terms.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Take ITC, for instance. The company has adjusted its distribution model to help kirana shops stock more premium offerings, while also rolling out targeted incentives for higher-value outlets — a signal that it’s ready to re-invest in long-term channel loyalty.

Kiranas Still Hold The Fort, Despite Digital Hype

While quick-commerce continues to grab headlines and funding, the numbers tell a different story. General trade — powered by an estimated 13 million kirana stores — still handles over 90% of India’s FMCG sales. And this traditional system isn’t ready to take a back seat just yet.

In fact, tensions have been simmering. Many distributors say the rise of app-based grocery delivery has come at their expense, citing unfair pricing models and better margins being handed to online channels.

Things reached a boiling point on June 16, when the All India Consumer Products Distributors Federation (AICPDF), which represents nearly half a million members, called on FMCG firms to level the playing field. Their demands? Price parity across all sales channels and proper vendor contracts that recognise and protect traditional distributors.

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With the pressure building, legacy brands are being forced to rethink their priorities. Kiranas may not offer the speed or data of digital platforms, but they still hold the trust of millions — and in Indian retail, that trust is worth more than any algorithm.

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Tom Cruise Allegedly Banned From Purchasing Bugatti Vehicles Following a $1 Million Veyron Door Malfunction at the Mission: Impossible 3 Premiere

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Tom Cruise Allegedly Banned From Purchasing Bugatti Vehicles Following a $1 Million Veyron Door Malfunction at the Mission: Impossible 3 Premiere

Tom Cruise may be known for pulling off death-defying stunts in Mission: Impossible, but even Hollywood’s most fearless action star couldn’t escape an awkward moment with a car door. And that moment may have cost him more than just a few seconds of embarrassment—it may have landed him on Bugatti’s unofficial blacklist.

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According to Modern Car Collector, the incident dates back to 2006, during the red carpet premiere of Mission: Impossible 3. Cruise rolled up in a sleek $1 million Bugatti Veyron—one of the most elite hypercars on the planet, boasting a monstrous 16-cylinder engine and over 1000 horsepower. It was the kind of entrance you’d expect from someone who lives life in the fast lane.

But things didn’t quite go according to script. In front of flashing cameras and a global audience, Cruise struggled for nearly 45 seconds to open the passenger door of his own car. The moment, while mildly amusing to fans and media, didn’t sit well with Bugatti. Allegedly, the brand considered the fumble a blow to its image of seamless precision and elite engineering.

Rather than laugh it off, Bugatti reportedly took a more extreme route—placing Cruise on an internal list of people no longer permitted to purchase their vehicles. Though unconfirmed by the brand itself, the story has floated around car enthusiast circles for years. Cruise isn’t alone either; Modern Car Collector suggests that other celebrities have also been quietly blacklisted for behavior that didn’t align with Bugatti’s carefully curated luxury image.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

In a world where high-end brands fiercely protect their reputations, even a simple door malfunction can allegedly get you locked out of the club—no matter how many box office billions you’ve earned.

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Ajay Devgn Rejoins Prayag India as Brand Ambassador: Plumbing Giant Bets Big on Star Power to Boost Market Presence

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Ajay Devgn Rejoins Prayag India as Brand Ambassador: Plumbing Giant Bets Big on Star Power to Boost Market Presence

Prayag India, a leading name in the sanitaryware and plumbing solutions industry, has officially announced the return of Bollywood actor Ajay Devgn as its brand ambassador. This renewed collaboration marks a significant move for the brand, which has long been associated with quality, durability, and innovation in the home improvement space.

Known for his powerful screen presence and grounded persona, Ajay Devgn embodies the same values that Prayag India stands for—strength, reliability, and commitment. His return as the face of the brand signals not just a continuation, but a reinforcement of the trust and credibility that the two have built over time.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Commenting on the partnership, a company spokesperson said that Devgn’s no-nonsense image, deep-rooted connection with Indian households, and long-standing popularity make him the perfect fit for Prayag’s vision. The brand aims to leverage his influence to connect with a broader audience and reinforce its identity as a household name known for innovation and craftsmanship.

Prayag India has been steadily growing its footprint across the country, with a wide range of faucets, bathroom fittings, and kitchen solutions. The renewed campaign featuring Devgn is expected to roll out across television, print, and digital platforms soon, showcasing the synergy between the actor’s persona and the brand’s core message.

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In an era where celebrity endorsements often feel fleeting, this reunion stands out as a thoughtful alignment of values, strategy, and mass appeal—bringing together a legacy brand and a cinematic icon once again.

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“Sarojini Went International, and Forgot Her Passport”: Prada’s £1,000 Kolhapuri Chappals Ignite Outrage Over Cultural Appropriation at SS26 Show

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Sarojini Went International, and Forgot Her Passport”: Prada’s £1,000 Kolhapuri Chappals Ignite Outrage Over Cultural Appropriation at SS26 Show

By now, we should be used to it. The fashion world has a long-standing habit of dipping into Indian wardrobes, plucking out a piece of culture, and serving it up with a Euro-luxe tag—no footnote, no nod, no thanks. This time, it’s Prada. Yes, that Prada. Their Spring/Summer 2026 Men’s collection just hit the runway featuring footwear that looked suspiciously familiar to anyone who’s ever wandered through the lanes of Kolhapur—or just had a grandfather with good taste.

As models paraded down the catwalk in what can only be described as high-end Kolhapuri chappals, fashion lovers and cultural watchdogs alike were quick to call it out. The Internet, rarely silent in moments like this, erupted with a mix of sarcasm, eye-rolls, and exasperated memes.

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Celebrity stylist Anaita Shroff Adajania didn’t mince words. She reposted the runway clip with a clear message: Prada didn’t reinvent anything—they just borrowed, repackaged, and rebranded a classic that’s been part of Indian streets and homes for generations.

Diet Sabya, Instagram’s resident fashion truth-teller, joined the chorus with a sharp jab: “Not to sound like your concerned desi aunt, but are we ready to pay £1,000 for Kolhapuri chappals because a European house decided they’re chic now?” Their post threw light on a deeper shift in fashion manufacturing—how Indian craftsmanship is now repurposed under foreign labels with heftier price tags. “It’s all made in India. The threadwork, the detailing, the drama—always has been,” they added.

Public reaction? A glorious mess of pride, amusement, and justified outrage. While some users laughed it off—“My dadaji used to rock the same pair,” one wrote; another chimed in, “The chappal just got a visa”—others were more pointed. Comments like “How conveniently they erase the roots and call it innovation” and “Sarojini just went luxury” peppered the feed.

One user summed it up best: “Joggers from Lajpat now on Milan runways. Retail price: 200 bucks in Delhi, 2,000 euros in Europe. Iconic, but make it appropriation.”

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

So, the question remains—how long before cultural borrowing becomes cultural respecting? Until then, let’s keep calling it what it is: stylish plagiarism with a shiny label.

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Ice Cream and Sanitary Pads? How Go Zero’s Bold Collaboration With Nua Delivered 4X+ ROAS by Putting Comfort Over Coupons

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Ice Cream and Sanitary Pads? How Go Zero’s Bold Collaboration With Nua Delivered 4X+ ROAS by Putting Comfort Over Coupons

Some of the best ideas don’t emerge from spreadsheets or boardrooms: they come from paying attention to people. And that’s exactly how Go Zero’s latest collaboration with Nua was born.

In a refreshingly honest LinkedIn post, Go Zero’s founder Kiran Shah shared the origin story behind the brand’s newest partnership, one rooted not in market trends or fancy algorithms, but in a moment of human observation.

It began with the women on Go Zero’s team. They noticed that during their menstrual cycles, chocolate-based Go Zero ice creams were quietly becoming a go-to source of comfort. No one had flagged it. No dashboards had picked it up. But it was happening.

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Curious, the team decided to test a simple idea: on Blinkit, show Go Zero’s chocolate SKUs to customers purchasing sanitary pads. The results were staggering—more than 4x ROAS (Return on Ad Spend), a number the team had never hit before, not even during big campaigns or discount-led pushes. And this happened without slashing prices or running elaborate ads: just pure, contextual relevance.

What it revealed was bigger than numbers: periods aren’t just about hygiene; they’re about how we feel. Comfort, cravings, and care are deeply intertwined.

So Go Zero teamed up with Nua, a brand known for its thoughtful menstrual care products. For a limited time, select Nua products on Blinkit now come with a free Go Zero ice cream. A small but meaningful gesture to say: when you’re PMSing, you deserve a moment of guilt-free indulgence.

Shah ended his post by crediting the women who sparked the idea, thanking them for transforming an everyday insight into a campaign that delivers more than just conversions. It delivers care.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

In a world chasing virality and conversions, Go Zero’s latest move is a reminder that sometimes, listening quietly leads to the loudest impact.

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Eternal’s District App Expands into Retail Discovery, Adds Shopping Discounts and Local Experiences

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Eternal’s District App Expands into Retail Discovery, Adds Shopping Discounts and Local Experiences

Without any fanfare or official announcement, Eternal, the company led by Deepinder Goyal, has expanded the scope of its lifestyle app District, quietly rolling out a new feature that lets users discover nearby retail stores. The new ‘Stores’ tab within the app gives shoppers access to local outlets offering clothing, shoes, home decor, beauty services, and more.

The list of participating brands already includes names like The Souled Store, Adidas, VLCC, Toni & Guy, Heads Up For Tails, Libas, Kazo, and BlackBerry, among others.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

District is also sweetening the deal by offering instant discounts (up to ₹500 or 10% off) and additional perks like food and movie vouchers—but only if users make their purchase through the app at one of the featured stores. These benefits are tailored based on a user’s location, and the app highlights nearby outlets offering the best deals.

Eternal hasn’t commented on the rollout yet—questions sent by Inc42 have gone unanswered so far.

District Shifts Gears: From Movie Tickets to Local Shopping and Activities

The new retail feature is part of a larger push by Eternal to make District a comprehensive “going-out” app, not just a ticketing platform. Alongside the retail section, the app has also launched a new ‘Activities’ tab that showcases workshops, recreational spaces, art and craft sessions, and amusement venues. To build buzz, District is relying on influencer partnerships to promote these experience-based offerings on social platforms.

District first hit the market in November 2024, and while it started out focused on movies and events, its ambitions have clearly expanded. It has already crossed 10 million downloads on Google Play Store. The app’s ticketing infrastructure is built on the back of Paytm Insider, which Eternal acquired last year in a ₹2,048 crore deal as part of its strategy to scale its “going out” vertical.

Today, District users can do everything from booking movie tickets and finding gigs to exploring restaurants, retail stores, and experiences—positioning it as a broader lifestyle app rather than just a ticket-booking tool.

Going Up Against BookMyShow—and Magicpin

With the launch of the ‘Stores’ section, District is now positioning itself as a hybrid of BookMyShow and magicpin. While BookMyShow remains dominant in entertainment ticketing, District’s multi-category approach is clearly an attempt to undercut its lead by offering more than just movies.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Interestingly, Zomato (now Eternal) had previously invested $50 million in magicpin back in 2021 during its $60 million Series D round, picking up a 16% stake. Now, District seems to be stepping on similar turf—enabling hyperlocal discovery and rewards, much like magicpin’s model.

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