Wow! Momo has rolled out a game-changer in India’s fast-food scene: gluten-free momos crafted from quinoa and chickpeas. This marks a bold pivot for the QSR giant, which is now eyeing a slice of the health-conscious market — a segment that often finds little joy in typical indulgent snacks.
Street food in India has always been big on flavour, but rarely friendly to those with gluten intolerance or specific dietary needs. With this launch, Wow! Momo is flipping the script. The new range speaks directly to people who’ve long felt like outsiders in the world of rich, comfort-heavy eats. These momos don’t just fill a gap; they open the door to a wider, more inclusive food experience.
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Quinoa and chickpeas make for a nutritious base, giving the momos a boost of protein and a unique texture — something that’s not often found in fast food. It’s a smart move, especially with India’s gluten-free food and beverage market expected to grow by nearly 14% CAGR from its current USD 22.25 million valuation. Clearly, there’s an appetite for this.
To build buzz, Wow! Momo has joined hands with celebrated chef Ranveer Brar for a new digital film. Brar brings culinary credibility and a passionate belief that flavour shouldn’t suffer in the name of health. “If a dish doesn’t excite your palate, it’s pointless — no matter how healthy,” he says. “These gluten-free momos? They hit the mark on taste, texture, and nostalgia.”
Co-founder and CEO Sagar Daryani sees this not just as a new item on the menu, but a reflection of Wow! Momo’s mission: “Momos are more than just food for us — they’re tied to memory, comfort, and community. With this range, we’re making sure more people can be part of that. No one should feel left out just because they eat differently.”
Initially available in 11 cities, the brand also plans to scale the offering through its FMCG-ready packaged momo line. This isn’t just about chasing a trend — it’s a commitment to evolving with the needs of a new India: one that cares about what’s on the plate and how it makes them feel.
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In a country where the demand for clean, thoughtful food is on the rise, Wow! Momo is carving out space for joy and health to coexist — proving that good food can be for everyone.
