Saturday, December 20, 2025
Home Blog Page 146

Genetics, AI & Super Drinks: How Dr. Sajeev Nair is Building India’s Most Advanced Personalized Health Brand

By
Online Desk
-
0
Image of Vieroots
Genetics, AI & Super Drinks: How Dr. Sajeev Nair is Building India’s Most Advanced Personalized Health Brand

In the world of health and wellness, personalization is the next frontier. Gone are the days of generic diet plans and one-size-fits-all fitness routines. Today, consumers are looking for tailored solutions that cater to their unique genetic makeup, lifestyle, and nutritional needs. This shift was at the heart of a recent conversation between Ashu Agrawal and Dr. Sajeev Nair, the founder of Vieroots, a company dedicated to personalized health solutions.

“We are providing personalized health and wellness solutions,” Sajeev explained. “Starting from your genetic profiling up to metabolic testing, and then creating a personalized lifestyle modification program for you.” His approach isn’t just about offering a product—it’s about offering a complete system designed to optimize an individual’s well-being.

The Science Behind Personalization

Dr. Sajeev Nair has spent more than two decades in the wellness industry, initially selling nutritional supplements before diving deep into research on human performance. His journey led him to a significant realization: wellness is highly personal. “People think that you go to the gym or take some supplements and your wellness is taken care of, but the deeper you go, you realize it’s a highly personalized subject.”

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

This philosophy led to the creation of Vieroots, which provides cutting-edge Epigenetic Lifestyle Modification program based on genetic testing to assess individual predispositions to various health conditions. “We created the most comprehensive genetic testing panel in the country, way back in 2019,” he shared. The goal is not just to identify risks but to offer solutions. “People are not that interested in knowing about their possible diseases—they want solutions.”

The Rise of Functional Beverages

One of the most innovative aspects of Vieroots’ approach is its use of functional beverages. Dr Sajeev recognized that people don’t enjoy taking pills and capsules, so he developed a range of health-focused drinks. “We have an interesting coffee with Arabica extract, Ashwagandha, Brahmi, and ginseng,” he described. These ingredients are carefully selected for their cognitive and wellness benefits.

Another product is a drinkable blend of curcumin and MCT oil, designed to combat inflammation—one of the most common health concerns today. “Inflammation is very common amongst people, and we wanted to provide a solution that is easy to consume.”

Vieroots also offers ‘BioFiber’ drinks that combine probiotics and prebiotics, as well as a 100% pure meal replacement shake, namely ‘NutriVie.’. “When you’re traveling, you don’t have to worry about what to eat,” Dr Sajeev said, emphasizing the convenience factor of their products.

The Market for Personalized Wellness

Ashu Agrawal raised an important question: how big is the market for personalized health and functional beverages, particularly in a fragmented market like India? Sajeev pointed to global trends, citing a Deloitte report predicting that preventive health and well-being will contribute more than 60% of the healthcare industry by 2040.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

“In India, the nutraceutical industry is growing at a CAGR of 26-28%,” he said. Functional beverages, in particular, are experiencing a boom, with global projections exceeding $500 billion. “Every aspect of preventive health and well-being is growing faster, and people are becoming more aware.”

While traditional soft drinks still dominate the market, the shift toward healthier alternatives is undeniable. “People are not completely avoiding Pepsi or Coca-Cola, but there is a huge population looking for healthier, tastier options.”

The Future of Personalized Health

Vieroots is now taking things a step further with technology integration. “We are coming out with a super app called TRIGR, which will continuously monitor and measure your health,” Sajeev revealed. The app, powered by AI, will provide users with personalized lifestyle modification plans based on real-time data.

As the conversation wrapped up, one thing was clear: the future of wellness is deeply personal. Whether through genetic testing, functional beverages, or AI-driven health solutions, Vieroots is at the forefront of a movement that is reshaping the way people approach their health. “It’s about understanding what your body needs and making it easy and enjoyable to take care of yourself,” Sajeev said.

With the wellness industry evolving at an unprecedented pace, companies like Vieroots are proving that science, technology, and convenience can come together to create a healthier future for all.

Advertisement

Flipkart Goes All In on Quick Commerce: 550 Dark Stores, 300 by March 2025—Taking on Blinkit, Zepto & Swiggy Instamart

By
Online Desk
-
0
Image of flipkart
Flipkart Goes All In on Quick Commerce: 550 Dark Stores, 300 by March 2025—Taking on Blinkit, Zepto & Swiggy Instamart

Flipkart is making a bold push into quick commerce by ramping up its network of dark stores, planning to launch 500 to 550 new locations ahead of its flagship Big Billion Days sale. With a goal of setting up 300 by March 2025, this expansion is a direct challenge to rivals like Blinkit, Zepto, and Swiggy Instamart. By significantly strengthening its fulfillment capabilities, Flipkart is betting big on ultra-fast deliveries to capture a larger share of the rapidly growing quick commerce market.

For those unfamiliar, dark stores function as mini-warehouses strategically placed in urban areas, exclusively handling online orders. Unlike traditional retail outlets, these spaces aren’t open to walk-in customers—they exist solely to streamline logistics, allowing e-commerce players to process and deliver orders at lightning speed. By deploying more of these fulfillment hubs, Flipkart aims to cut down delivery times and enhance customer experience, ensuring it stays competitive in an increasingly fast-paced industry.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

However, such a large-scale expansion comes with its own hurdles. Running a vast network of dark stores requires significant investments in infrastructure, supply chain management, and technology. Flipkart will need to refine its inventory systems, optimize last-mile logistics, and maintain cost efficiency while scaling up operations. Balancing rapid expansion with operational sustainability will be a crucial test for the company.

The timing of this move is no coincidence—Flipkart is gearing up for its annual Big Billion Days sale, a high-stakes event that typically takes place between September and October. This sale drives a massive surge in orders, and by reinforcing its dark store network, Flipkart is ensuring it can handle the increased demand while competing more aggressively with quick commerce giants.

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

The quick commerce space is evolving rapidly, with companies promising deliveries in as little as 10 to 30 minutes. Flipkart’s aggressive expansion into this sector signals a shift in strategy, as it aims to go toe-to-toe with dedicated quick commerce players. If executed well, this move could reshape the competitive landscape, further blurring the lines between traditional e-commerce and on-demand retail.

Advertisement

OYO’s Profit Skyrockets 6X to ₹166 Cr in Q3: How Ritesh Agarwal’s Strategy is Reshaping the Hospitality Game

By
Online Desk
-
0
Image of oyo
OYO’s Profit Skyrockets 6X to ₹166 Cr in Q3: How Ritesh Agarwal’s Strategy is Reshaping the Hospitality Game

OYO, the travel tech giant, has posted a profit after tax (PAT) of ₹166 crore in the third quarter of FY25, marking an almost sixfold increase from ₹25 crore in the same period last year, according to sources.

The company also saw a strong 31% jump in revenue, reaching ₹1,695 crore, compared to ₹1,296 crore a year earlier. This growth comes after a period of stagnation in FY24, signaling a clear turnaround in OYO’s financial performance.

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

Operating Performance Sees Steady Improvement

OYO’s adjusted EBITDA for the October-December quarter stood at ₹249 crore, reflecting a 22% rise from ₹205 crore in Q3 FY24, as per documents reviewed by PTI. Additionally, the company’s gross booking value (GBV) surged 33% to ₹3,341 crore, up from ₹2,510 crore in the same quarter last year.

It is important to note that these figures do not include the financials of G6 Hospitality, as the acquisition was completed in the third week of December.

Growth Driven by Core and Emerging Markets

A source close to the company revealed that while OYO had already proven its ability to operate profitably, concerns lingered over its revenue growth trajectory. The renewed focus on expanding topline revenue has now yielded results, with a significant 31% increase in revenue.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

The company’s strong performance was driven primarily by its core markets—India and the US, while emerging markets in Southeast Asia and the Middle East also played a crucial role in boosting revenue.

Strategic Moves Fuel Expansion

OYO has been aggressively expanding and diversifying its portfolio through strategic acquisitions. Key initiatives include:

• Premiumisation of its India portfolio, aimed at improving offerings in the mid-to-premium hotel segment.

• Acquisition of US-based G6 Hospitality, a major player in the budget and midscale hotel segment.

• Acquisition of Paris-based rental home operator Checkmyguest, strengthening OYO’s presence in the European short-term rental market.

Moody’s Upgrades OYO’s Credit Rating

In a further boost to its financial standing, global credit rating agency Moody’s recently upgraded OYO’s rating from B3 to B2, maintaining a stable outlook. Moody’s estimates that OYO’s EBITDA will reach $200 million in FY25-26, which will be the first full fiscal year reflecting earnings from its newly acquired businesses.

With a renewed focus on profitability, expansion, and premiumisation, OYO appears to be entering a new phase of accelerated growth, reinforcing its position as a leading player in the global travel and hospitality sector.

Advertisement

Dunkin’ Recalls 2 Million Doughnuts Over Listeria Scare—FDA Issues Urgent Warning

By
Online Desk
-
0
Image of Dunkin
Dunkin’ Recalls 2 Million Doughnuts Over Listeria Scare—FDA Issues Urgent Warning

Dunkin’ is recalling nearly 2 million baked goods, including various doughnuts and coffee rolls, due to potential Listeria contamination.

The recall was initiated by FGF Brands, a company that supplies baked products across North America. According to a report from the Food and Drug Administration (FDA) released Wednesday, the decision was made as a precaution after routine testing at one of their U.S. doughnut production facilities.

The affected products include chocolate, raspberry, and Bavarian cream doughnuts, as well as French crullers, éclairs, and coffee rolls. The FDA noted that these items were sold at Dunkin’ locations and were produced before December 13, 2024. However, the exact source of contamination has not been determined.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

The FDA classified the recall as Class II, meaning that while consuming the affected products could cause temporary or mild health issues, the risk of severe illness is low. There have been no confirmed cases of illness linked to these products so far.

FGF Brands emphasized that the recall was voluntary and taken out of an abundance of caution. In a statement, the company clarified that no actual doughnuts or food contact surfaces tested positive for Listeria. They also confirmed that the recall was completed in early January and does not affect any products currently available for purchase.

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

Listeria monocytogenes is a bacteria that, while rare, can lead to serious infections. Symptoms typically include fever and headaches, but in high-risk individuals—such as pregnant women, newborns, the elderly, and those with weakened immune systems—the infection can be life-threatening.

According to the Centers for Disease Control and Prevention (CDC), Listeria is the third-leading cause of foodborne illness-related deaths in the U.S., with an estimated 1,600 cases and around 260 fatalities reported each year.

The most recent Listeria-related recall before this one occurred in December when Braga Fresh pulled certain pre-packaged broccoli florets from Walmart shelves due to contamination concerns.

Advertisement

OYO’s Profits Skyrocket Nearly 6X to ₹166 Cr in Q3 FY25 – Revenue Jumps 31% Amid Growth Push

By
Online Desk
-
0
Image of oyo
OYO’s Profits Skyrocket Nearly 6X to ₹166 Cr in Q3 FY25 – Revenue Jumps 31% Amid Growth Push

OYO, the hospitality giant, has posted a significant surge in its profit after tax (PAT), soaring nearly sixfold to ₹166 crore in the third quarter of FY25. This marks a sharp rise from the ₹25 crore it recorded in the same period last year, sources told Inc42.

The company also experienced substantial revenue growth, with earnings rising 31% to ₹1,695 crore in Q3 FY25 compared to ₹1,296 crore in the corresponding quarter of the previous year. This boost reflects OYO’s ongoing efforts to expand its business and optimize its financial performance.

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

Despite these notable gains, OYO has remained tight-lipped and has not responded to Inc42’s inquiries regarding its latest financial performance.

Provisional data suggests that the company’s adjusted EBITDA reached ₹249 crore in the third quarter of FY25, showing a 22% increase from the ₹205 crore reported in Q3 FY24. This improvement highlights the company’s ability to enhance profitability while navigating the challenges of the hospitality industry.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

Industry insiders have noted that while OYO has successfully demonstrated its ability to run a profitable business, concerns about its revenue growth had persisted. However, the company’s renewed emphasis on expanding its topline appears to have paid off, as evidenced by the 31% jump in revenue.

“OYO has always been a company with strong operational capabilities, but questions remained about its growth trajectory. With this quarter’s performance, it has shown a clear focus on boosting revenues while maintaining profitability,” a source familiar with the matter said.

The hospitality sector has been recovering steadily post-pandemic, and OYO’s latest numbers indicate that it is capitalizing on increased travel demand. Whether this momentum continues in the coming quarters remains to be seen, but for now, the company appears to be on a solid growth path.

Advertisement

Wacoal’s Bold India Expansion: Inside the Lingerie Giant’s Strategy to Capture a $10 Billion Market

By
Online Desk
-
0
Image of Wacoal
Wacoal’s Bold India Expansion: Inside the Lingerie Giant’s Strategy to Capture a $10 Billion Market

Japanese lingerie brand Wacoal, founded in 1946, made its way into Asian markets in the 1970s, entered the U.S. in 1985, and expanded to Europe in 1990. In December 2015, the brand set foot in India, bringing its decades-long expertise in crafting high-quality lingerie to Indian consumers. With over 75 years of heritage, Wacoal has built a global reputation for blending comfort, style, and functionality. In India, the brand is committed to catering to modern women who seek premium lingerie that not only fits well but also makes them feel confident. “Our collection features a variety of bras, panties, shapewear, and sleepwear designed with superior craftsmanship to offer the perfect blend of support and elegance,” says Pooja Merani, COO of Wacoal India.

Wacoal has built a solid retail presence in India, spanning exclusive brand outlets (EBOs), large-format stores (LFS), multi-brand outlets (MBOs), its official website, and leading e-commerce platforms. The brand is actively working on expanding its footprint to ensure easy accessibility for Indian women seeking premium lingerie.

Tapping into India’s Growth Potential

The Indian lingerie market is witnessing rapid growth, fueled by changing consumer preferences, rising disposable incomes, and a stronger emphasis on self-care and body positivity. This shift presents a major opportunity for Wacoal’s expansion in the country.

“As Indian shoppers increasingly look for well-crafted, stylish, and comfortable lingerie, Wacoal’s focus on quality and fit positions us perfectly within this evolving landscape,” Merani explains. She notes that the boom in online shopping has further accelerated Wacoal’s growth, allowing the brand to reach a wider audience. Consumers today prioritize factors such as premium fabric, inclusive sizing, and a seamless fit—trends that Wacoal is well-equipped to address. Additionally, the body positivity movement has created a demand for lingerie that empowers women to embrace their natural shape with confidence.

Currently, Wacoal has a strong presence in key cities like Mumbai, Delhi, Bangalore, Kolkata, and Chennai, while also expanding into emerging Tier 1 and Tier 2 markets. Its growing online presence ensures that customers across the country can conveniently shop from home through a smooth, user-friendly interface and secure payment options.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

“We are making strategic investments to strengthen our retail presence further, whether through new store openings in major cities or expanding our reach within multi-brand outlets and online marketplaces,” Merani shares.

Future Roadmap

Over the next five years, Wacoal’s growth strategy will focus on product expansion, inclusive sizing, and the use of sustainable fabrics. The brand is also set to enhance its digital capabilities, improve customer engagement, and streamline operations to create a seamless shopping experience.

“Our goal is to increase our online-to-offline business mix from the current 15% to 30% in the next financial year,” Merani reveals. She explains that Wacoal will leverage omnichannel retail strategies to optimize inventory management and ensure better accessibility for customers. Expanding both online and offline channels will allow the brand to serve a larger audience while maintaining high standards of quality and fit.

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

Beyond expansion, Wacoal is also investing in consumer education to highlight the importance of well-fitting lingerie and premium materials. “As India’s economy continues to grow, we are focusing on launching new product lines, broadening our size range, integrating technology for a superior shopping experience, and developing innovative designs that offer exceptional support and comfort,” Merani concludes.

Advertisement

Kicky & Perky: The Sister-Led Silver Jewellery Brand Eyeing ₹50 Crore in Sales

By
Online Desk
-
0
Image of Kicky Perky
Kicky & Perky: The Sister-Led Silver Jewellery Brand Eyeing ₹50 Crore in Sales

Founded in 2022 by sisters Aditi and Sanya Khandelwal, Kicky & Perky has rapidly carved a niche for itself in the silver jewellery market. Despite being a fully bootstrapped venture, the brand has grown at an impressive pace, gaining recognition for its exquisitely designed earrings and chain pendants—both of which have become bestsellers.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

In FY 2023-24, Kicky & Perky recorded ₹10 crore in total sales, a clear indication of its rising popularity. The brand now has its sights set on a much bigger goal—hitting ₹50 crore in revenue for FY 2024-25. To achieve this ambitious target, the founders have mapped out a focused strategy centered around five key pillars: expansion, customer-first policies, a strong internal culture, investing in talent, and continuous product innovation.

“We believe in delivering not just jewellery but an experience—something that resonates with our customers, team, and stakeholders alike,” say Aditi and Sanya.

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

With a growing consumer base and a deep understanding of market trends, Kicky & Perky is well on its way to becoming a major name in India’s D2C jewellery space. As the demand for stylish yet affordable silver jewellery rises, the brand’s commitment to craftsmanship and innovation will be its driving force in the coming years.

Advertisement

Crunch, Profit, and Innovation: The Inside Story of Fit & Flex’s Rise in the FMCG Market

By
Online Desk
-
0
Image of fit-flex
Crunch, Profit, and Innovation: The Inside Story of Fit & Flex’s Rise in the FMCG Market

In the fast-moving cities of modern India, long work hours and hectic schedules have made traditional, home-cooked breakfasts a rare luxury. While the rich and diverse Indian breakfast culture remains beloved, most urban professionals and students simply don’t have the time to prepare elaborate morning meals. In their search for convenience, many turned to quick, processed options—often loaded with refined sugars and artificial ingredients, offering little nutritional value.

For Pathik Patel, this was a major frustration. On his own journey to healthier eating, he found himself stuck between tasteless, uninspiring breakfast choices and those that were overly processed. The gap in the market was glaring: people needed a quick, nutritious, and flavorful breakfast option that didn’t compromise on quality.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

The Birth of Fit & Flex

Determined to change this, Patel launched Fit & Flex in December 2019, setting up operations in Ahmedabad. His goal was clear—create wholesome, oat-based breakfast cereals and snacks that were both delicious and convenient. From the start, the brand focused on 100% baked products made with premium ingredients, ensuring each bite delivered the right balance of taste and nutrition.

The company introduced its flagship product—100% baked granola—in four flavors, investing in cutting-edge European machinery and setting up a 4-acre production facility capable of producing 375 metric tons of product. This made Fit & Flex the only brand in India with such large-scale baking capacity.

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

Rapid Expansion and Product Innovation

In 2021, Fit & Flex expanded into muesli, followed by baked multigrain mixtures and chocolate mini bites in 2022. Today, the brand offers a diverse range of granola, muesli, oats, and snacks, available in over 5,000 retail stores across India, including Reliance Fresh + Signature and SPAR. Their products are also stocked in 200+ vending machines and sold online through Amazon, Flipkart, and Big Basket.

Beyond India, Fit & Flex has made its mark internationally, with distribution in over 1,000 stores across the UAE, Africa, and the Maldives.

What Sets Fit & Flex Apart?

With 35 SKUs, the brand offers a 100% baked breakfast range that stands out in the market. Its muesli is made from 90% whole grains, nuts, and seeds, rich in protein and fiber, and available in three flavors. Their granola—offered in four unique variants—includes freeze-dried fruits and prebiotic fiber for gut health, while boasting the lowest sugar content in its category.

For snack lovers, Fit & Flex provides baked multigrain mixtures in three flavors and mini bites in indulgent options like chocolate almond and cranberry yogurt. The secret to their signature crunch? A proprietary 360-degree slow-bake technology, which ensures better texture and taste compared to traditional methods.

The Road Ahead

With a rapidly growing customer base, Fit & Flex is redefining India’s breakfast culture, proving that convenience doesn’t have to come at the cost of health or flavor. As demand for mindful eating rises, Pathik Patel’s vision is clear: to make nutritious, delicious breakfasts accessible to everyone, one bite at a time.

Advertisement

Zepto’s Valentine’s Day surprise: Love arrives in 10 minutes!

By
Online Desk
-
0
Image of zepto
Zepto’s Valentine’s Day surprise: Love arrives in 10 minutes!

Valentine’s Day is here, and while love may take time to bloom, Zepto promises that your gifts won’t! In a quirky and heartwarming LinkedIn post, Chandan Mendiratta, Chief Culture Officer and Chief Brand Officer of Zepto, declared that the quick-commerce giant has something for everyone this Valentine’s season—regardless of relationship status.

“Whatever your relationship status is, we have an app flow for Valentine’s for that. From Complicated, Relationship to Single and even Married folks, Valentine’s is for everyone. Every relationship mode, every gifting need, everything in 10 minutes on Zepto,” Mendiratta posted, instantly catching the internet’s attention.

Love (and gifting) has no boundaries
For those blissfully in love, Zepto has all the essentials—roses, chocolates, teddy bears, and even fancy desserts—to sweep your partner off their feet. But the magic doesn’t end there. In a move that’s as inclusive as it is amusing, Zepto has ensured that people in complicated situations (read: situationships, ghosted souls, and “we’re just talking” enthusiasts) aren’t left out either.

A last-minute regretful “I should probably send something” gift? Done. A vague-but-sweet box of Ferrero Rocher to maintain the illusion of effort? Absolutely.

And for the single folks? Zepto has got you covered with self-love indulgences—think tubs of ice cream, cozy snacks, and maybe even a scented candle to convince yourself that solitude is just another form of self-care.

The 10-minute love miracle
Zepto’s guarantee of getting everything done in 10 minutes provides even the most forgetful lovebirds with a fighting chance at executing a romantic surprise. No more last-minute dashes to gift shops or embarrassed justifications to your partner of how you “totally had something planned.”

And married couples? Zepto knows romance doesn’t die after ‘I do’—it just gets more calculated. A speedy romantic dinner setup, a bottle of wine, or even a survival kit for those who forgot again—just a few taps away.

Internet reacts: Cupid in a hurry!
Social media users found Zepto’s Valentine’s Day campaign both amusing and surprisingly relatable. Some thanked the app for making love “logistically easier,” while others cracked jokes about requiring a “breakup recovery kit” added to the menu.

“Zepto out here ensuring even we have no excuse to screw up Valentine’s Day,” one user joked.

Another chimed in, “10-minute delivery? If only dating apps worked this effectively!”

Love in the fast lane
In a world where modern love is complicated, Zepto streamlines one important facet—timely, thoughtful gifting. So whether you’re pampering a partner, placating a complicated connection, or just treating yourself to something sweet, Zepto assures love, in all its forms, in just 10 minutes.

Because, let’s be honest, nothing says I love you like remembering to purchase a Valentine’s gift at the very last minute!

Advertisement

D’Decor’s Next Big Move: Global Expansion, A Rs 500 Crore Goal, and the Rise of Sansaar

By
Online Desk
-
0
Image of D Decor
D’Decor’s Next Big Move: Global Expansion, A Rs 500 Crore Goal, and the Rise of Sansaar

Mumbai-based D’Decor Home Fabrics Pvt. Ltd., one of the world’s largest manufacturers of curtains and upholstery fabrics, is gearing up for a major global push. The company is setting its sights on international expansion for its new brand, Sansaar, while targeting a Rs 500 crore valuation within the next five years, according to top executives.

Going Global with Sansaar

“Over the next five years, our focus is to strengthen our leadership in innovation and aggressively expand into global markets, including the USA, Europe, and the Middle East,” said Sanjana Arora, co-founder of Sansaar.

Together with her sister Sarah Arora, the duo has built a reputation for quality craftsmanship and contemporary design. “We’re not just entering new markets—we’re bringing the best of Indian design to a global audience,” said Sarah, emphasizing that the company collaborates with Italian design houses to stay ahead of global trends.

Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions

D’Decor’s manufacturing facility near Mumbai is a powerhouse of innovation, boasting over 10,000 patented designs and an export network spanning 65+ countries. Some of the world’s leading home décor brands are among its clients, a testament to its design expertise and production capabilities.

Sansaar: The Brand Fueling Domestic Growth

While D’Decor has established itself internationally, Sansaar, launched in April 2024, is shaping up to be a key driver of domestic growth.

“We’re confident that Sansaar will be a Rs 500 crore brand in the next five years,” the co-founders said. Their growth strategy includes:

✔ Expanding retail presence through standalone stores, franchise networks, and strategic partnerships.

✔ Diversifying the product range, moving beyond curtains and upholstery into bedding and other home essentials.

✔ Leveraging digital technology to create a seamless shopping experience.

D’Decor has already rolled out a user-friendly app and online portal where customers can browse real-time pricing, stock availability, e-catalogs, and order tracking.

“Our fully robotized central warehouse and automated weaving machines ensure precision and efficiency in every product we create,” said Sanjana, highlighting the company’s commitment to cutting-edge technology.

Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In

Marketing, AI, and the Power of Personalization

To amplify Sansaar’s reach, D’Decor is embracing AI-driven personalization, targeted social media campaigns, and OTT platform marketing.

“We’re collaborating with architects, interior designers, and influencers to increase brand visibility—not just in metro cities but also in Tier 1 and Tier 2 markets,” said Sanjana.

User-generated content (UGC) is playing a big role in their strategy. Real-life home transformations shared by customers are being promoted across social media, reinforcing authenticity and community engagement.

‘Globally Local’: A Strategy That Works

D’Decor’s ability to blend global trends with local preferences has been key to its success.

“Our in-house design team keeps a pulse on international styles while adapting them to regional aesthetics,” explained Sarah. “This way, our products feel contemporary yet culturally relevant.”

Sustainability: A Core Commitment, Not a Trend

D’Decor isn’t just innovating in design—it’s setting a new standard for sustainable luxury.

The company has integrated eco-friendly practices at every stage, from R&D and production to packaging. “For us, sustainability isn’t a buzzword—it’s a fundamental value,” said Sarah. “By investing in smart textiles and responsible manufacturing, we’re redefining the home furnishings industry.”

A Legacy of Innovation and Star Power

Founded as Dicitex Decor Pvt. Ltd., D’Decor has been at the forefront of India’s home furnishings industry for 13 years. The company was the first in India to introduce water-repellent and flame-retardant fabrics and establish a robotic warehouse—a game-changer in the industry.

With Bollywood’s Shah Rukh Khan and Gauri Khan as brand ambassadors, D’Decor has built a strong retail network across India, including exclusive franchise stores and over 450 retail outlets.

The Road Ahead

The overwhelming response to Sansaar shows that Indian consumers are embracing high-quality, sustainable home décor.

“In just one year, the feedback has been phenomenal,” said Sanjana. “People want home furnishings that are stylish, functional, and responsibly made. That’s exactly what we’re delivering.”

With a Rs 500 crore milestone in sight and a global expansion plan in motion, D’Decor is proving that home fashion is more than just aesthetics—it’s about innovation, sustainability, and creating experiences that last.

Advertisement
1...145146147...1,378Page 146 of 1,378