Instantly Satisfy Paratha Cravings: BlinkIt’s Malabar Paratha by iD Dream Foods!

To Try

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January 5, 2023

fruits and vegetable on blinkit - Malabar Paratha

Malabar Paratha is the most popular street cuisine in south India, and parotta booths can be found just across the street. Malabar parotta is a well-known and often consumed bread in Kerala and Tamil Nadu. This layered soft and flaky Paratha is also called parotta or porotta, Madurai parotta, and Kerala paratha. Here’s an easy recipe for Malabar paratha, a classic Kerala dish.

Having read about the Paratha, you must be experiencing water filling in your mouth but that might not be possible because of you are tired or also because of the reason that not all the products are available to make the dish.

Malabar Paratha by ID Dream Foods!

Looking for a delicious and hassle-free way to get your paratha fix? Look no further than Blinkit’s ready-to-eat parathas! Just warm them up before eating, or if you’re feeling extra hungry, enjoy them cold straight from the pack. Our parathas come in packs of 5 and have a shelf life of up to 7 days, so you can always have a delicious and convenient meal on hand. iD is the company that serves the paratha.

iD was launched in 2005 by five cousins with a 50-square-foot store and one huge dream: to provide people all over the world with access to fresh, nutritious, and delicious Indian food. iD currently serves households across India, the UAE, and the United States, with an uncompromising aim to preserve traditional, home-cooked cuisine and an emphasis on making the cooking process entertaining and uncomplicated.

The parathas are quite soft and have the same taste and texture as a homemade paratha should. The Parathas have proven themselves to be a worthy choice to complete every Indian meal. They can be enjoyed with various Indian Curries.

The company iD has gone to great lengths in order to maintain the accuracy of the product in terms of taste, nutrition, and quality of it. The company provides plastic packaging for the product making it easily transportable. Also, Blinkit with its expert service guarantees its customers serve the products within a span of 10 minutes which will make sure that no person stays hungry.

The paratha is available on the online Blinkit store at a very reasonable price of Rs 86. Other than the Malabar Paratha one can order other packed food items in the store like iD Wheat Laccha Paratha, Britannia Atta Kulcha, Harvest Gold Halka Phulka Traditional Chapati, etc.

Click the link here for directly being transferred to the buying page on BlinkIt.

If you are looking for the best Indian food in town and you live in the city, then surely you’re going to have to check out BlinkIt. Their Malabar Paratha is a must-have when coming in for dinner. The layers of dough and spices make this bread a unique experience! The taste is rich and unlike anything you or I have ever tried before. You’ll feel transported to India with the food you eat here. You won’t regret it!

5 foods that will help you achieve your Dream hair – Long & Shiny

Health & Diet

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SnackTeam

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January 5, 2023

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Long, healthy, and shiny hair is everyone’s dream, but not all can achieve it.

Some people are blessed with good hair when they are born, while few others follow a proper hair care regimen that, over time, leads to healthy hair. Environmental factors and lifestyle changes make even good hair fall out and weaken over time.

It is very essential to maintain a healthy scalp, and the key factor is to pay attention to your diet and make it a healthy one. Each strand is made up of cells and a protein called keratin, and they need to be replenished continuously with essential nutrients for longer, stronger hair.

Let us look at 5 foods for healthy hair.

• Salmon: Salmon is packed with healthy omega-3 fatty acids. Your body cannot make these fats, so you have to get them from food or supplements. You need these fats to grow hair and keep it shiny and bright.

• Greek yogurt: Greek yogurt is packed with protein, the building block of your hair. It has an ingredient that helps with blood flow to your scalp and hair growth. It’s called vitamin B5 and may even help with hair thinning.

• Almonds: Almonds are rich in vitamin E, omega-3 and 6-unsaturated fatty acids, and magnesium, all of which are important for hair health. These nourish the hair follicles and encourage the growth of hair that is healthy and

• Eggs: Your protein and iron deficiencies are covered when you eat eggs. They’re rich in a vitamin called biotin that helps with hair growth. Not having enough of this vitamin can lead to hair thinning and loss.

• Spinach: It is full of amazing nutrients. It has vitamin A, vitamin C, iron, folate, and much more. These work together to keep your scalp healthy. They also keep your hair moisturized so it doesn’t break.

Your hair craves healthy fats and nutrients! So eat plenty of food rich in vitamins, minerals, and essential nutrients. These above-mentioned foods are jam-packed with essential fatty acids, which can moisturize a dry scalp with natural oils. Whatever you do, don’t crash diet. You’ll be starving your body of the most essential nutrients that you need to produce healthy, shiny, and strong hair.

Provide these foods to boost the brain health and activity of kids

Health & Diet

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SnackTeam

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January 5, 2023

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Reading to your child, listening to music, constructing blocks with her, playing games with her, and allowing her to explore her environment are all activities that promote brain development. However, these aren’t the only ways you can assist your toddler’s brain to develop; feeding her nutritious foods is also essential.

During the first 36 months of your child’s life, her brain is constantly growing as she absorbs everything around her and learns how to think, respond, and solve complex issues.

Being a parent it is one of the prime responsibilities to take care of a child’s growth, nourishment and development. You try every single thing you can do to enhance and encourage your child’s development and the best thing that can be done is to give them nutrition-packed meals which can be a great way to give them all the required nutrients and resources to help them grow and develop their body.

Here is a list of some foods that will boost your child’s brain health.

Fish

Fish is high in vitamin D and omega-3 fatty acids, which protect the brain against cognitive decline and memory loss. Omega-3 fatty acids are abundant in salmon, tuna, and sardines.

Eggs

Eggs are well-known for their high protein content, but the yolks are also high in choline, which aids in memory development. Consume more eggs: Send your youngster to school with a quick morning egg tortilla.

Oranges

Oranges are a common citrus fruit and a favourite among children due to their sweet flavour. Including oranges in your child’s diet may benefit his or her general health, including cognitive health. Flavonoids found in oranges include hesperidin and narirutin. Indeed, orange juice is one of the most popular sources of flavonoids.

Yogurt

Unsweetened yogurt is a simple, kid-friendly technique to promote brain development. Protein, zinc, choline, and iodine are among the nutrients found in them. Iodine is required for children to make thyroid hormones, which are essential for brain development and neurological processes. Even a slight iodine shortage can impair a child’s overall cognitive function and reasoning skills.

In addition to all this make sure your kid has an active schedule throughout the day, visiting the park for the day-to-day activities or even playing on the terrace will suffice. Draw a routine for your young one and see all the visible and positive results in their eating habits and growth.

Happy parenting!

India requests a higher import quota for buffalo meat from Indonesia

DAILY SHOT

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SnackTeam

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January 5, 2023

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To save money on transportation, India has pushed Indonesia to let imports of buffalo meat go through the port of Medan on its northern coast rather than Jakarta.

According to officials, the shipment would significantly increase if bovine meat exports were permitted through Medane port, which is in the north of Indonesia, rather than Jakarta, which is in the south. There are over 1,500 miles between Medan and Jakarta ports.

According to officials, India has also requested that Indonesia significantly boost the annual import quota for beef, which is now set at about 0.1 million metric tons (MT).

India, the second-largest meat exporter in the world after Brazil, ships buffalo meat to Indonesia in fourth place. India exported $ 2.1 billion worth of buffalo meat from April to November of this fiscal year, 4% less than it exported during the same period in 2021–2022.

According to M. Angamuthu, chairman of the Agricultural and Processed Food Products Export Development Authority (APEDA), “We have requested Indonesia open Medan port to import bovine meat to make it more inexpensive, which will enhance exports tremendously.”

In addition to raising the quantity of buffalo meat imports from India, he said that Indonesia had been requested to release the export quota on time.

Twenty-nine meat processing facilities in Uttar Pradesh, Maharashtra, Telangana, Punjab, Bihar, and Kerala have received approval from Indonesia to export buffalo meat.

A delegation from APEDA recently travelled to Indonesia to discuss ways to expand beef exports from India.

The main export markets for buffalo meat from India include Vietnam, Malaysia, Egypt, Indonesia, Iraq, Saudi Arabia, and the United Arab Emirates. Vietnam (9%), Malaysia (8.7%), Egypt (8.1%), Indonesia (6.6%), and Iraq (3.9%) are the top five exporters of beef, accounting for $3.3 billion in 2021–2022.

During the previous fiscal year, 1.1 MT of buffalo meat was exported. India sends buffalo meat to almost 70 different nations.

The nation has 89 buffalo meat processing facilities, including six slaughterhouses authorized to export buffalo meat.

The World Organization for Animal Health (OIE) requirements are followed while processing and exporting buffalo meat, which has increased demand for Indian cattle over the past ten years due to its quality, nutritional content, and risk-free status.

Only boneless buffalo meat is now permitted for export from India. One of the top exporters of buffalo meat worldwide is India. The nation’s infrastructure for processing meat is of the highest calibre and has been certified for quality management, food safety management, and environmental management systems.

Reliance to buy 50% of 100-year-old Sosyo Hajuri Beverages Pvt. because it loves Sosyo’s test

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SnackTeam

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January 5, 2023

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Reliance Retail Ventures Limited’s FMCG division, Reliance Consumer Products Limited (RCPL), is a company-owned subsidiary of Reliance Retail Ventures Limited (RRVL). Today, RRVL announced that it would buy a 50% equity position in Socio Hazuri Beverages Private Limited, which has its headquarters in Gujarat (SHBPL). Under the umbrella brand “Sosyo,” the corporation controls and runs the beverage industry. The Hajuri family, the current promoters, will continue to own the remaining shares of SHBPL.

SOSYO HAJURI IS A 100-YEAR-OLD INDIAN HERITAGE BRAND. With almost a century of history in juices and carbonated soft drinks (CSD), Socio is a renowned Indian brand. Abbas Abdulrahim Hajoori founded the business in 1923 and is now a significant player in the domestic soft drink industry. The SHBPL portfolio of beverage brands includes Socio, Kashmira, Lemmy, Jin Lim, Runner, Opener, Hajoori Soda, and S’eau. It is led by Abbas Hajoori and his son, Aliasgar Hajoori. The company’s significant experience in formulation research has allowed it to launch more than 100 flavours. Gujarat has a sizable, devoted customer base for the Socio brand.

Isha Ambani is assisting in the creation of new growth opportunities.

Isha Ambani, Executive Director of Reliance Retail Ventures Limited, commented on the transaction: “This investment helps us continue our mission of supporting local heritage brands and assisting them in developing new growth prospects.” We are happy to add Socio’s 100-year-old indigenous heritage beverage brands to our portfolio of consumer brands. Our expertise, understanding of consumer tastes, and retail market distribution capabilities will accelerate Socio’s growth.

With locally created and best-value consumer brands and goods, RCPL seeks to enlighten Indian consumers. The historic beverage brand “Campa” and the recently launched packaged consumer products brand “Independence” are currently represented in the company’s brand portfolio. Additionally, RCPL is developing a distinct and focused retail distribution network for its fast-expanding portfolio of consumer brands

Abbas Hajoori, Chairman of Socio Hajoori Beverages Pvt Ltd, commented on this partnership with RCPL in the following manner: “We are thrilled to work with Reliance Consumer Products; the company is a strong and willing partner, and it has assisted Socio in swiftly expanding its reach. We will make Socio’s distinctive beverage goods available to all Indian consumers by combining our capabilities. This marks a turning point in our nearly 100-year history in the beverage industry.

After acquiring the renowned brand Campa, Reliance has already bolstered its beverage range with this joint venture by utilizing Socio’s experience in formulations. Additionally, Socio’s formulation expertise can be used to develop a product portfolio and an unprecedented value offer for customers.

You’ll split your sides laughing at Zomato and Blinkit’s spin on the iconic Bollywood line, “Doodh mangoge.”

DAILY SHOT

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SnackTeam

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January 5, 2023

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Together, Zomato and Blinkit have created a very intriguing partnership. This cooperation, which primarily relates to advertising, flips a famous Bollywood line. The two companies did this: A memorable line from the 2002 movie Maa Tujhhe Salaam was included on two billboards: one for Zomato and one for Blinkit. The sentence from the movie, which has inspired numerous memes, is as follows: Doodh mangoge, Kheer denge; Kashmir mangoge, Cheer denge (Ask for milk, we will deliver Kheer; ask for Kashmir, and we will tear you apart).

The joint advertisement by Zomato and Blinkit distorted this conversation. “Ask for milk, and we will bring it,” the yellow billboard promoting the supermarket delivery service stated.

The billboard for the food delivery service used the identical tagline, “Kheer mangoge, Kheer denge (Ask for kheer and we’ll deliver it).”

Blinkit is a grocery delivery service, whereas Zomato is one of India’s most popular meal delivery applications. Through these apps, customers may order anything from milk to kheer.

In June 2022, Zomato purchased Blinkit (formerly Grofers) for Rs 4,447 crore in an all-stock transaction. Since the last year, “quick commerce” has been our stated strategic focus. Customers have found significant value in the speedy delivery of groceries and other necessities. “As a result, we have seen this business multiply both in India and abroad,” Zomato CEO Deepinder Goyal had said when the acquisition was announced.

Gunjan Patidar, a co-founder of Zomato and its chief technology officer, recently left the business. Other top-level positions held last year were those of the company’s co-founder Mohit Gupta, the head of new projects, Rahul Ganjoo, the former vice-president and head of Intercity, Siddharth Jhawar, and the co-founders Gaurav Gupta and Mohit Gupta.

Marico introduces Ragi & Makhana-based RTE Snacks’ Saffola Munchiez brand

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SnackTeam

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January 5, 2023

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Saffola Munchies is a new line of delightful and nutritious snacks produced by Marico Limited, one of India’s most prominent fast-moving consumer goods (FMCG) companies. Saffola Munchies is a new brand of healthy snacks made from traditional Indian super grains like ragi and makhana.

Under the Saffola brand, Marico Limited has been continually innovating to curate healthier food options that satisfy the taste preferences of modern Indian customers. In addition, the company has released its latest ready-to-eat snack innovations, Saffola Munchiez Ragi Chips and Saffola Munchiez Roasted Makhana, in various flavours.

There are two different sizes of Saffola Munchiez Ragi Chips packages available: a single serving and a larger one for sharing. Because of their distinctive cone shape, these chips are twice as crunchy as the competition. Compared to traditional potato chips, the amount of saturated fat in a serving of fried ragi chips is half that of its palm oil counterpart. Two tantalizing new flavours—Masala Twist and Takatak Tomato—are now available.

Saffola Munchiez Roasted Makhana is also available in a small pack and a family pack, prepared with top-grade Makhana that is roasted and not fried to make it better for consumers’ health. Two delicious new flavours, Cheezy Onion and Masala Twist are being offered.

Both items are currently sold in conventional retail outlets and will soon be available in the modern and online retail spheres.

“With Saffola Munchiez, we seek to address the emerging trend of mindful indulgence among today’s modern customers,” stated Sanjay Mishra, COO – of India Business and CEO – of New Business, Marico Limited. We found that more and more people are opting for branded snacks over unpackaged variety. We observed a burgeoning need for healthy snacking options in the packaged foods segment.

By starting with this knowledge, we were able to combine the health benefits of our Indian super grains (Ragi and Makhana) with delicious flavours that appeal to the Indian palate and create novel packaging to capture consumers’ attention. We are confident that our varied customer base will appreciate the improved health and convenience of Saffola Munchies.

“Our launch in the ready-to-eat snack category will further enhance our stronghold in the healthy and premium goods segment.”

Marico Limited hopes that Saffola Munchiez will quickly become the preferred option for health-conscious consumers by reliably offering the high quality and delicious flavour for which Saffola is famous.

Kurkure debuts the youthful new sub-brand Kurkure Playz as it broadens its offering

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SnackTeam

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January 5, 2023

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Kurkure, one of India’s most popular snack companies, has grown its brand by introducing a new sub-brand, Kurkure Playz, bringing a humorous touch to the new year. Based on customers’ growing preference for light-textured snacks, it includes the widely known and successful Kurkure Playz Puffcorn and the brand-new Kurkure Playz Pasta.

The contemporary sub-brand satisfies the growing need for soft textured snacks, one of the fastest expanding sub-categories in the overall salty snack market. Kurkure Playz is supported by the popularity of Kurkure Puffcorn, which has experienced remarkable growth over the past few years. The new Kurkure Playz Pasta comes in a bite-sized pasta shape and has a creamy herb and onion flavour. Kurkure Playz Puffcorn has a distinctive shape, a light texture, and a cheese flavour.

Neha Prasad, associate director and brand lead for Kurkure, commented on the launch, saying, “With the introduction of Kurkure Playz, our iconic brand is now able to expand its product offering and capitalize on the fast-expanding soft texture snack market.” With the winning product proposals, we will help build distinction and taste superiority in the market, which feature the enticing flavours of Kurkure Playz Puffcorn and Kurkure Playz Pasta. In classic Kurkure fashion, its airy texture will inspire the consumer to live life more lightheartedly, no matter the circumstance.

Leading retail and e-commerce sites nationwide sell Kurkure Playz Puffcorn and Kurkure Playz Pastax for Rs 5, Rs 10, Rs 20, Rs 50, Rs 5, Rs 10, and Rs 20, respectively. With its upcoming TVC and robust 360-degree digital surround campaign that spans numerous platforms, Kurkure will showcase the product’s distinctive, light texture for this launch.

As foreign beer brands gain ground, Kingfisher’s market share declines

DAILY SHOT

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SnackTeam

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January 5, 2023

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As urban Indians grow to prefer high-end brands over beers with a high alcohol level, India’s largest beer brand, Kingfisher, is losing market share to premium overseas brands.

According to data from market research firm Euromonitor, Kingfisher, India’s top-selling beer brand, lost 4.3% of the market between 2011 and 2016. Among the leading beer brands in India at the moment, this decline is the most pronounced.

Anheuser-Busch InBev NV, the largest producer of alcoholic beverages in the world, and the Danish brewer Carlsberg A/S have meanwhile seized the opportunity presented by Kingfisher’s downturn. With a market share of 11.1% and an almost five-fold increase since 2011, Carlsberg’s Tuborg brand is currently the second-largest beer by volume in India. Carlsberg, the company’s flagship beer, is also included on the list; according to Euromonitor data, its market share has increased by a factor of two to 5.8% since 2011.

Anheuser-Busch Budweiser, the primary beer brand of InBev, had its market share increase nearly five times from 2011 to 4.9% in 2016. With SABMiller Plc’s brands, the English brewer of alcohol that merged with AB InBev in 2016, AB InBev has also improved its market position. According to Euromonitor, Haywards, the third-largest beer by volume in India, is now owned by AB InBev and is worth 10.7% of the market. But this percentage had decreased since 2011 when it reached 14.6%.

Most of these brands are promoted in conjunction with music festivals and other events that cater to the youthful urban working population and are positioned as premium urban beers. While Carlsberg sponsors events like the UEFA Euro in India, Budweiser sponsors music festivals like Electric Daisy Carnival and Tomorrowland.

According to market research company BMI Research, the influx of these brands has diminished United Breweries’ dominance over the Indian beer industry, which is predicted to increase at a CAGR (compound annual growth rate) of 7.5% between 2017 and 2021. According to data from Euromonitor, UB’s overall market share among the top 23 beer brands in India, comprising its seven powerful brands, was 44.1% in 2016, down from 50.1% in 2011. The business nonetheless continues to dominate the Indian beer market. According to Euromonitor, AB InBev had a 24.6% share by volume in 2016, and Carlsberg has a 16.9% overall share.

The representative for United Breweries has yet to respond to emails.

“It is evident that SAB joining forces with AB InBev makes it a powerful competitor, with a portfolio of solid beers as well as mild beers, in the mainstream as well as in the premium space,” United Breweries’ chief financial officer, Steven Bosch, stated in a conference call with investors on November 9.

“We have our portfolio to compete with it, so it is a strong competitor,” To take advantage of the growth in the craft beer market in major metropolises, the company has introduced premium beer brands such as Desperados, Sol, Dos Equis, and a few others, he said. Other brands include Delhi-based Bira91. Heineken, a Dutch brewer that controls more than 40% of the company, owns these brands.

However, Kingfisher continues to be the company’s primary market, with variants like Kingfisher Premium and Kingfisher Strong, according to Bosch. According to a July 17 article in Mint, AB InBev India relies on Budweiser to drive the company’s expansion in the country with premium positioning and a concentration on Tier I and now Tier II cities.

According to Carlsberg’s most recent annual report for the calendar year 2016, India, together with China and Vietnam, contributes 10% of the group’s operating profit, which amounts to 8.3 billion Danish kroner (Rs 8,471 crore).

A Carlsberg India official did not respond to emails.

Satya Nadella asked ChatGPT To rate the street cuisine in Mumbai, Who wins?

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SnackTeam

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January 5, 2023

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Satya Nadella, the CEO of Microsoft, started a street food war in Mumbai, which is known for delectable foods like Vada Pav and Bhel Puri. Nadella spoke about the future of cloud computing and artificial intelligence on Tuesday at the Microsoft Future Ready Leadership Summit in Mumbai.

On stage, Nadella gave a live demonstration of ChatGPT, the chat robot powered by artificial intelligence that gained notoriety for its lifelike responses to all inquiries.

His initial ChatGPT question was about “the future of Mumbai.” He continued by asking ChatGPT to rank Mumbai’s street food once the bot had responded. Ten results were returned by the application, with Vada Pav coming in first. Food such as Pav Bhaji, Bhel Puri, Dahi Puri, Chaat, Pani, and Mumbai Sandwiches followed.

Then Nadella inquired where the best Vada Pav might be found on ChatGPT. Following the feedback, he was assigned to write a play for ChatGPT in which Vada Pav defends its claim to be the best street food against Pav Bhaji and Bhel Puri.

Nadella emphasized that this is creating a new “reasoning engine” using the Vada Pav example on ChatGPT.

Every knowledge worker will become more inventive, communicative, and influential. Because of this co-presence, pilots and every frontline employee will be able to perform more knowledge work than they have ever been able to, according to Nadella.

As he referred to cloud technology as a “major game changer” at the Mumbai event, Nadella stated that cloud adoption has excellent momentum. As imperatives that can aid in promoting economic progress, he named cloud computing and AI.

Nadella acknowledged the “tremendous pace in cloud adoption” and added, “Cloud has been a significant game changer… cloud is in the early-to-intermediate innings.”

Satya Nadella, born in Hyderabad, also praised how India is constructing public infrastructure.

This week, he has appointments in Delhi and Bengaluru as well. He will meet with important clients, entrepreneurs, developers, teachers, and students during his time in India.

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Malabar Paratha by ID Dream Foods!

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