HomeCity foodMarico introduces Ragi & Makhana-based RTE Snacks' Saffola Munchiez brand

Marico introduces Ragi & Makhana-based RTE Snacks’ Saffola Munchiez brand

Ritesh Agarwal, Founder, OYO

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Saffola Munchies is a new line of delightful and nutritious snacks produced by Marico Limited, one of India’s most prominent fast-moving consumer goods (FMCG) companies. Saffola Munchies is a new brand of healthy snacks made from traditional Indian super grains like ragi and makhana.

Under the Saffola brand, Marico Limited has been continually innovating to curate healthier food options that satisfy the taste preferences of modern Indian customers. In addition, the company has released its latest ready-to-eat snack innovations, Saffola Munchiez Ragi Chips and Saffola Munchiez Roasted Makhana, in various flavours.

There are two different sizes of Saffola Munchiez Ragi Chips packages available: a single serving and a larger one for sharing. Because of their distinctive cone shape, these chips are twice as crunchy as the competition. Compared to traditional potato chips, the amount of saturated fat in a serving of fried ragi chips is half that of its palm oil counterpart. Two tantalizing new flavours—Masala Twist and Takatak Tomato—are now available.

Saffola Munchiez Roasted Makhana is also available in a small pack and a family pack, prepared with top-grade Makhana that is roasted and not fried to make it better for consumers’ health. Two delicious new flavours, Cheezy Onion and Masala Twist are being offered.

Both items are currently sold in conventional retail outlets and will soon be available in the modern and online retail spheres.

“With Saffola Munchiez, we seek to address the emerging trend of mindful indulgence among today’s modern customers,” stated Sanjay Mishra, COO – of India Business and CEO – of New Business, Marico Limited. We found that more and more people are opting for branded snacks over unpackaged variety. We observed a burgeoning need for healthy snacking options in the packaged foods segment.

By starting with this knowledge, we were able to combine the health benefits of our Indian super grains (Ragi and Makhana) with delicious flavours that appeal to the Indian palate and create novel packaging to capture consumers’ attention. We are confident that our varied customer base will appreciate the improved health and convenience of Saffola Munchies.

“Our launch in the ready-to-eat snack category will further enhance our stronghold in the healthy and premium goods segment.”

Marico Limited hopes that Saffola Munchiez will quickly become the preferred option for health-conscious consumers by reliably offering the high quality and delicious flavour for which Saffola is famous.

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