True Religion, the iconic American denim label known for its bold stitching and edgy aesthetic, has just opened its third store in India — this time, in New Delhi’s Select CITYWALK, Saket. The brand’s arrival at one of the capital’s top luxury retail spots signals its growing ambition in the Indian fashion space.
The Saket location follows the brand’s first two Indian outlets: one at Ambience Mall in Vasant Kunj and another at Mumbai’s Palladium Mall in Lower Parel.
“Delhi has always been a style-savvy city, and Saket felt like the right fit for what we stand for — denim that speaks to individuality and substance,” said Apoorv Sen, COO of Iconic Fashion, which manages True Religion’s operations in India. “We’re not just opening another store; we’re building a space for people who live and breathe denim.”
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True Religion partnered with Iconic India to enter the market earlier this year, kicking off a focused retail rollout that includes both physical locations and a strong digital presence. Along with availability on platforms like Myntra, Tata CLiQ Luxury, and Iconic’s own channels, the brand recently launched its India-exclusive e-commerce site, giving shoppers direct access to limited-edition drops, seasonal edits, and more.
From its signature horseshoe logo to its LA-rooted vibe, True Religion is aiming to bring something a little grittier — and a lot bolder — to India’s denim game.
