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The Bear House Opens 2,000 Sq. Ft. Flagship Store in Pune’s Amanora Mall — Co-Founders Tanvi and Harsh Somaiya Gear Up for National Expansion

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The Bear House, known for its sleek and easygoing men’s fashion, has made its Pune debut with the opening of its first store at Amanora Mall. The 2,000 sq. ft. outlet brings the brand’s signature style to the city — from versatile flannels and polos to rugged denim, relaxed tees, boxers, sweatshirts, and sharp outerwear.

“This is a big moment for us,” said Tanvi Somaiya, who co-founded the brand. “Pune has always felt like the right fit for what we do — modern, young, and rooted. This store isn’t just about more shelf space; it’s about building a deeper, more personal connection with the people who wear our clothes.”

The Pune store adds to The Bear House’s growing list of locations, which already includes Bangalore and Hyderabad. And according to Harsh Somaiya, fellow co-founder, the journey is just getting started.

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“We’re building spaces that go beyond shopping. Every store we open is a piece of the brand brought to life — thoughtful, warm, and honest. There’s a lot more to come,” he said.

Launched in 2017, The Bear House set out to create clothes that move effortlessly from office hours to after-hours — relaxed, functional, and quietly stylish. With its Pune foray, the brand takes another confident step toward becoming a staple in men’s wardrobes across India.

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