Reliance Retail has taken another bold step into the wellness and beauty space by acquiring a minority stake in UK-based FaceGym, a brand known for its non-invasive facial fitness techniques. With this investment, Reliance plans to bring FaceGym’s unique facial workout studios to India, leveraging its homegrown beauty platform, Tira, as the launchpad.
FaceGym, founded by Inge Theron, has built a cult following globally for its science-backed approach to skincare, combining facial muscle stimulation with cutting-edge beauty technology. The brand’s offerings range from high-performance skincare products to facial workouts that promise sculpted, glowing skin — without surgery or needles.
Reliance aims to tap into the growing Indian appetite for science-driven beauty innovations and the rising popularity of preventive self-care treatments. The rollout of FaceGym studios will help the conglomerate strengthen its presence in the rapidly expanding wellness sector.
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This move follows Reliance Retail’s ongoing strategy of investing in premium international brands to elevate India’s beauty and lifestyle experience. While the financial terms remain undisclosed, industry experts estimate the stake acquisition to be in the multi-million-dollar range.
