Health

The global beverage giants are rewriting the rules of consumer engagement in 2026—shifting from occasional indulgence to “everyday premium” rituals. Across campaigns from Starbucks, Pure Leaf, and FIJI Water, the message is clear: premium isn’t a...
Valentine’s Day is fast emerging as a high-impact sales event for India’s quick commerce platforms, as last-minute gifting and occasion-led shopping drive sharp spikes in demand across categories.Platforms such as Zepto, Blinkit, Flipkart Minutes, and Swiggy...

GO DESi’s Bombay Bhel Makes ₹10 Chaat Look Like a ₹1000 Idea—and It’s Flying Off Zepto

Homegrown snacking brand GO DESi has announced the launch of ‘Bombay Bhel’, a ready-to-eat, packaged version of the much-loved Indian street snack. Priced at...

FSSAI Mandates Allergen Disclosure on Menus and Packaging by August 31

The Food Safety and Standards Authority of India (FSSAI) has issued a new directive requiring all food businesses to prominently declare the top eight...

The Good Bug partners with Hrithik Roshan’s HRX to launch probiotic product

Gut health brand, The Good Bug, has collaborated with HRX, a renowned fitness brand co-founded by Hrithik Roshan, to introduce a groundbreaking probiotic product,...

Protinex team up with Apollo Health on World Diabetes Day for free diagnosis offer

In an effort to improve diabetes management and promote early testing, Protinex Diabetes Care has partnered with Apollo Health Co (Apollo 24|7). To celebrate...

Gadda CO ties up with ‘Shaktimaan’ Mukesh Khanna as Brand Ambassador

GADDA CO has teamed up with Mukesh Khanna, the famous actor from Shaktimaan and Bhishma, as their brand ambassador highlighting their focus on quality...

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