The global beverage giants are rewriting the rules of consumer engagement in 2026—shifting from occasional indulgence to “everyday premium” rituals. Across campaigns from Starbucks, Pure Leaf, and FIJI Water, the message is clear: premium isn’t a...
Valentine’s Day is fast emerging as a high-impact sales event for India’s quick commerce platforms, as last-minute gifting and occasion-led shopping drive sharp spikes in demand across categories.
Platforms such as Zepto, Blinkit, Flipkart Minutes, and Swiggy...
Hindustan Unilever Limited (HUL) has acquired the remaining 49% stake in Zywie Ventures, the parent company of plant-based nutrition brand OZiva, for ₹824 crore,...
Hindustan Unilever Limited (HUL) has acquired the remaining 49% stake in Zywie Ventures, the parent company of plant-based nutrition brand OZiva, for ₹824 crore,...
India’s love affair with sugary drinks is cooling — and zero-sugar beverages are stepping into the spotlight.
Sales of zero- and low-sugar drinks climbed to...
Homegrown snacking brand GO DESi has announced the launch of ‘Bombay Bhel’, a ready-to-eat, packaged version of the much-loved Indian street snack. Priced at...
The Food Safety and Standards Authority of India (FSSAI) has issued a new directive requiring all food businesses to prominently declare the top eight...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
