Kochi-based filter coffee chain Adhira & Appa Coffee (A&A) has announced an aggressive national rollout, targeting 50 new outlets across India by the end of this financial year. After debuting in Kochi earlier this year, the brand is now preparing to enter Hyderabad and Nashik, with expansion plans stretching across both metropolitan hubs and Tier-2 markets.
The company’s strategy hinges on a multi-format store model, designed to appeal to a wide range of consumers and investors. Investments will vary from Rs 15 lakh for mini kiosks to Rs 30 lakh for express kiosks, while larger formats include Rs 60 lakh flagship stores, Rs 90 lakh signature outlets, and Rs 1–3 crore master franchise models. The flexible rollout is intended to scale quickly while giving franchise partners options aligned with their budgets.
“The response from our Kochi launch exceeded expectations, reaffirming that our blend of heritage recipes, innovation, and local artistry resonates deeply with consumers,” said Karan Mendon, co-founder and COO of A&A Coffee. He added that the brand aims to preserve the authenticity of South Indian filter coffee while modernizing the café experience for younger audiences nationwide.
Founded with a mission to bring traditional filter coffee to the mainstream in a contemporary format, A&A Coffee is positioning itself as an affordable yet aspirational brand. By focusing on compact store formats and Tier-2 city penetration, the company hopes to tap into India’s growing café culture beyond metros.
With its latest announcement, A&A joins the growing list of regional café startups pushing for national scale, competing with both established chains and boutique players. If execution matches ambition, the Kochi startup could emerge as a serious challenger in India’s Rs 25,000 crore café and coffee retail market.
