Delhi-based agritech startup KisaanSay has secured ₹34 crore in fresh funding led by NABVENTURES through the AgriSURE Fund, marking a significant step in its journey to build a national, farmer-first food brand. The round positions KisaanSay to evolve from a niche direct-from-origin player into a full-stack technology-enabled platform that connects Indian farmers directly with urban consumers.
The backing of the AgriSURE Fund—an initiative supported by the Ministry of Agriculture and NABARD—is particularly strategic. Beyond capital, it unlocks deep access to rural infrastructure, warehousing networks, and a vast ecosystem of Farmer Producer Organisations (FPOs). This gives KisaanSay a powerful supply-side advantage, enabling it to scale sourcing from remote agro-clusters while maintaining authenticity and traceability.
Founded by industry veterans including Nitin Puri, the company operates on a differentiated “Co-Brand/Co-Profit” model, where farmers are not just suppliers but active stakeholders in the value chain. This approach helps ensure better price realization for farmers while building trust with consumers through transparent sourcing and storytelling. The founding team’s background across companies like Amul, ITC Limited, Reliance Retail, and Yes Bank brings strong expertise in distribution, branding, and agri-supply chains.
Operationally, KisaanSay has already built a sizable footprint, working with over 50,000 farmers across 25 FPOs in 9 states. Its portfolio includes more than 100 SKUs across 12 categories, featuring premium single-origin products such as Kalanamak rice from Gorakhpur, Kashmiri Mamra almonds, and Idukki cardamom. These products cater to a growing segment of consumers seeking authenticity, provenance, and health-focused food options.
The newly raised capital will be deployed across three key areas. First, the company plans to build a robust tech stack focused on traceability, allowing consumers to scan QR codes and verify the origin, harvest date, and journey of each product. Second, KisaanSay aims to expand its omnichannel presence—moving beyond its D2C roots into quick-commerce platforms like Blinkit and Zepto, along with premium offline retail in urban hubs such as Delhi-NCR. Third, it will deepen its product portfolio by entering adjacent “better-for-you” categories, including functional foods, gut-health snacks, and diabetic-friendly staples.
This funding round reflects a broader shift in India’s food ecosystem, where consumers are increasingly prioritizing transparency, quality, and farmer-centric sourcing. By combining technology, supply chain integration, and brand storytelling, KisaanSay is positioning itself at the intersection of agritech and premium FMCG.
As the company scales, its core challenge—and opportunity—will be maintaining authenticity while achieving national reach. If executed well, KisaanSay could help redefine how food is sourced and consumed in India, turning “farm-to-fork” from a niche concept into a mainstream reality.
