Reliance Industries is gearing up to introduce Campa Cola in the Middle East, marking the brand’s first international expansion.
Known for its disruptive pricing strategy in India, Campa Cola has quickly shaken up the carbonated drink market, challenging the dominance of global giants Coca-Cola and PepsiCo with lower prices and more favorable trade margins.
Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In
Under Mukesh Ambani’s leadership, Reliance plans to take the same approach in the Middle East, where Coca-Cola and PepsiCo are reportedly facing significant pressure due to a regional boycott movement linked to US foreign policy, particularly its stance on the Israel-Gaza conflict.
Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions
Sources familiar with the matter have confirmed that Campa Cola shipments from India have already arrived in Bahrain, and the brand is preparing to expand further into markets like Oman and Saudi Arabia over the coming months.