Myntra is going global — and it’s starting with Singapore. For the first time ever, the fashion e-commerce platform has rolled out an international direct-to-consumer storefront under its own name: Myntra Global.
The decision to set up shop in Singapore is no accident. With a sizeable Indian-origin population of over 6.5 lakh, the city-state offers a ready-made audience familiar with — and often craving — Indian fashion. Myntra is aiming squarely at this crowd: globally aware, digitally native, and culturally rooted.
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The new platform, available via desktop and mobile browsers, brings together 35,000 styles across 100+ Indian brands. Shoppers in Singapore will now have access to names like Aurelia, Anouk, Libas, Global Desi, Chumbak, Rare Rabbit, Bombay Dyeing, and Nasher Miles, without having to deal with complex international ordering or limited selections.
Deliveries will be managed through cross-border logistics partners, with orders expected to arrive within 4 to 7 days — a timeline tailored to ensure speed without compromising on reliability.
According to Myntra, its main Indian platform already draws around 30,000 monthly visits from Singapore, showing a clear appetite for Indian styles abroad. Now, with Myntra Global, the brand hopes to offer a more personalized and seamless experience for overseas customers.
The Singapore launch is just the beginning of what Myntra sees as a long-term play: taking Indian fashion — rooted in festivals, weddings, and special occasions — to a global audience. The curated collection includes everything from ethnic wear and casual apparel to accessories, shoes, and home décor, all crafted with the diaspora in mind.
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This move is also part of Myntra’s broader vision to champion Made-in-India design and labels on a global stage — starting with the markets where the demand already exists.
