On the occasion of Mahashivratri, Swiggy Instamart temporarily removed non-vegetarian items—including eggs, meat, and fish—from its delivery menu in select cities such as Pune, Delhi, Hyderabad, and Ahmedabad. While some cities saw these items return by the evening, the change sparked a debate among customers.
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According to sources, the move was intended to honor religious sentiments, as Swiggy Instamart was exclusively delivering Tandool Mahaprasad Ladoos from the Shri Kashi Vishwanath Temple on the festival day. These sacred ladoos, usually offered at the temple, were made available for delivery across 40 cities, including regions in Delhi-NCR, Maharashtra, Uttar Pradesh, Gujarat, Karnataka, Rajasthan, Goa, and Madhya Pradesh.
However, not everyone welcomed the decision. Several users took to social media platform X (formerly Twitter) to express their displeasure, sharing screenshots showing the absence of non-vegetarian products on the app.
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Addressing the initiative, Swiggy Instamart CEO Amitesh Jha stated, “Maha Shivratri is a time of deep devotion, and we are honored to help bring this spiritual experience to people’s homes. The Tandool Mahaprasad is deeply significant for devotees, and we wanted to make it easier for them to receive this sacred offering while ensuring its authenticity.”
While the temporary removal of non-veg items stirred mixed reactions, the quick commerce platform remained focused on its religious food delivery initiative for the festival.
