Zomato is stepping back from the ultra-fast delivery game, shutting down its ‘Quick’ and ‘Zomato Everyday’ offerings. This pivot, shared during the company’s Q4 FY25 earnings call, reflects a deeper change in strategy—one that puts sustainable service over speed-at-any-cost.
‘Quick’ was launched with the ambitious promise of 10-minute meals. But according to CEO Deepinder Goyal, it never really caught on. He admitted the concept didn’t create any noticeable boost in demand, and restaurants simply weren’t equipped to reliably fulfill orders that fast.
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‘Zomato Everyday’, a service offering simple, homestyle meals in metro cities, also struggled to gain ground. Scaling remained a challenge, and without clear signs of long-term profitability—or happy customers—the company decided to wind it down. While rivals like Swiggy and Zepto have found some footing in the express delivery space, Zomato’s foray didn’t deliver the same payoff.
The company’s numbers reflected some of these missteps. While revenue grew to ₹2,409 crore and adjusted EBITDA showed some progress, net profit plunged 78% year-on-year to ₹39 crore, dragged down mainly by Blinkit’s losses.
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Adding to the changes, Rakesh Ranjan has exited his role as CEO of the food delivery division. For now, Deepinder Goyal is taking the reins himself.
With these experimental detours now behind it, Zomato seems to be returning to familiar ground—doubling down on reliable, high-quality food delivery instead of chasing breakneck speed.
