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Tuesday, February 11, 2025

Swiggy Partners with Rishabh Pant to Co-Own Mumbai Pickle Power in World Pickleball League

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Swiggy has teamed up with Indian cricket sensation Rishabh Pant to co-own the Mumbai Pickle Power franchise ahead of the debut season of the World Pickleball League (WPBL), India’s first official global franchise-based pickleball competition. This collaboration marks Swiggy’s entry into the fast-growing sport and highlights its aim to back emerging trends and connect with audiences in new, meaningful ways.

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Rohit Kapoor, CEO of Swiggy’s Food Marketplace, expressed his excitement about the partnership, saying, “Pickleball already has a fun and dynamic vibe, making it perfect for families to enjoy together. And with Rishabh Pant joining forces with us? The game just got a whole lot more exciting! As co-owners of Mumbai Pickle Power, we’re not just here to win; we want to create joyful moments, inspire future players, and make pickleball a household name in India. Rishabh’s energy and our vision to embrace new trends make this partnership one to watch. Let’s bring some real power to pickleball!”

Sharing his enthusiasm, Rishabh Pant said, “Pickleball’s energy is infectious, and I’ve personally fallen in love with the sport. Joining forces with Swiggy to invest in the World Pickleball League felt like the perfect opportunity to take the game to new heights. Together, we aim to amplify the excitement and make pickleball a go-to sport for Indians.”

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Globally, pickleball is one of the fastest-growing sports due to its simplicity, fast pace, and appeal to people of all ages. In India, it’s quickly gaining traction as a recreational and lifestyle activity, and the partnership between Swiggy and Rishabh Pant is set to further accelerate its popularity in the coming years.

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