Launched in 2022 by Divya Malpani, Skinvest is a self-funded skincare brand that’s making waves with its science-backed, affordable, and India-specific formulations. With backing from Girish Malpani of Malpani Group, the brand has quickly carved a niche for itself, offering premium-quality skincare without the luxury price tag.
Skinvest has built a loyal following with its standout products, including the Bomb Bum Cream, Smoothie In-Shower Body Conditioner, and Bye Bye Bumps Exfoliating Mist. These have gained traction for their visible results and fresh take on skincare, helping customers tackle concerns like dryness, bumps, and uneven skin tone.
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In the 2023-24 financial year, Skinvest recorded ₹76 lakh in total sales and is now ramping up operations to hit a ₹12 crore annual revenue run rate (ARR). The next phase of growth includes the launch of six new products and a debut in the UAE market, marking the brand’s first steps toward international expansion.
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“Our goal is to simplify skincare and make it effective, accessible, and designed for Indian skin,” says Divya Malpani. “Young Indians deserve solutions that truly work for their climate, pollution levels, and lifestyles, and we’re here to make that happen with dermatologist-tested, problem-solving formulations.”
To scale efficiently, Skinvest relies on a tech-first approach, integrating platforms like Shopify for e-commerce, BIK for customer engagement, Shiprocket for logistics, and Meta & Google Ads for targeted marketing. Data analytics via Google Analytics ensures that every decision is backed by insights, helping the brand fine-tune its growth strategy.
