On May 26, 2025, officials from the Bureau of Indian Standards (BIS) conducted an unannounced inspection at a FirstCry warehouse located in Bengaluru, according to Brainbees Solutions Limited, the company behind the brand. The surprise raid resulted in the confiscation of goods valued at around Rs 90 lakh. BIS has accused the company of violating hallmarking standards under Section 14(6) of the BIS Act, 2016 — a charge that may carry serious legal consequences.
In a statement to the stock exchanges, the Pune-based company clarified that its core operations remain unaffected by the incident. FirstCry also noted that it is consulting legal experts and maintains that the products in question comply with BIS standards. The company emphasized its commitment to regulatory compliance and responsible business practices.
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This recent action by BIS reflects a broader trend: regulators are stepping up efforts to ensure products in the market meet established safety and quality standards. Notably, this isn’t the first time FirstCry has drawn scrutiny — in November 2024, it came under investigation by the GST department in Mumbai.
Coinciding with the disclosure, Brainbees also released its Q4 results for FY25. The company posted an 18% increase in revenue, reaching Rs 1,930 crore compared to the same quarter last year. However, losses also widened sharply — up 74% to Rs 75 crore.
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Listed at an initial price of Rs 446, Brainbees shares were trading at Rs 355.95 as of 11:42 AM on May 27, pushing the company’s market cap to roughly Rs 18,557 crore, or about $2.18 billion.
