Bengaluru, May 8 – In a move that signals its ambitions beyond fashion, homegrown youth-centric brand Bewakoof has entered the food and beverage space with the launch of its first café. Located inside its Koramangala store in Bengaluru, the café is a collaboration with abCoffee, a fast-growing grab-and-go coffee chain founded by Abhijeet Anand.
Prabhkiran Singh, founder of Bewakoof, shared the milestone on LinkedIn, reminiscing about his early dreams when the brand was just an idea. “When you’re 20 and dreaming of starting a brand, you don’t think of just a business. You think of an empire. At least we did,” Singh wrote, reflecting on ambitions that stretched beyond fashion into amusement parks, cafes, and gaming arenas.
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The new Bewakoof Café might be modest in scale, but for Singh and his team, it represents a symbolic leap toward that broader vision. “It might seem like a small step to some,” Singh noted, “but for that 20-year-old kid who once dreamed of a whole world — it feels like a giant leap.”
The collaboration with abCoffee adds strength to the venture. Founded by Abhijeet Anand, abCoffee has carved out a niche in India’s grab-and-go coffee scene, focusing on convenience, affordability, and premium taste — a natural fit with Bewakoof’s youthful and aspirational customer base.
This expansion marks a new chapter for Bewakoof, which was founded in 2012 and has since built a loyal following through quirky, relatable designs and affordable fashion. By adding a café to its retail footprint, the brand is experimenting with experiential spaces that blur the lines between lifestyle, community, and commerce.
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Whether this is a one-off experiment or the beginning of a larger play into F&B remains to be seen, but one thing is clear: Bewakoof isn’t just selling t-shirts anymore. It’s chasing a world it once only imagined.
