Jaipur Rugs, a leading handmade carpet manufacturer and global luxury brand, has acquired 100% ownership of Shyam Ahuja, a renowned luxury rug and textile brand. The transaction amount remains undisclosed, but Jaipur Rugs has confirmed plans to preserve Shyam Ahuja’s rich heritage while developing it as an independent brand with its own supply chain.
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“This acquisition brings together two brands committed to celebrating India’s artisan craftsmanship and elevating it on a global platform,” said Yogesh Chaudhary, Director of Jaipur Rugs.
Established in 1963 by Shyam Ahuja, the brand transformed the traditional dhurrie into a luxurious product that became a favorite in the American market. Known for its sophisticated flatwoven designs, Shyam Ahuja achieved cult status among elite interior designers. Its rugs have adorned the homes of icons like Jacqueline Kennedy-Onassis, Gianni Versace, and Anna Wintour, and have even been part of historic moments, such as Princess Diana’s famous confessional interview.
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Jaipur Rugs, a family-owned social enterprise, operates in over 85 countries and collaborates with more than 40,000 artisans—85% of them women—spread across 650 villages in India. The company reported a turnover of ₹975 crore for FY24, producing 700,000 square meters of handmade rugs annually. With 10 stores across India and showrooms in Milan, London, Singapore, Dubai, Russia, and China, Jaipur Rugs continues to make strides in the luxury market.
